Services page examples for HVAC technicians
A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.
Ten of them follow, written for HVAC technicians rather than filled in from a template. Your customer is a homeowner whose heat died in a cold snap, and what they are weighing up before they get in touch is being sold a whole new system when a repair would have done.
Straight list with a lead-in
## What we do We are HVAC technicians working across [your area]. **Furnace repair** — [one line on what this involves for you] **AC installation and replacement** — [one line on what this involves for you] **Ductwork** — [one line on what this involves for you] **Heat pumps** — [one line on what this involves for you] **Seasonal maintenance** — [one line on what this involves for you] Not sure which you need? We diagnose first and tell you honestly whether it is worth fixing.
Use this as the default. It is clear and it ranks.
Organised by the problem
## What we can help with **[The problem, in their words]** → Furnace repair **[The problem, in their words]** → AC installation and replacement **[The problem, in their words]** → Ductwork **[The problem, in their words]** → Heat pumps **[The problem, in their words]** → Seasonal maintenance If what is wrong is not on this list, call anyway. We will tell you honestly whether it is ours to fix.
Use this when people describe a symptom, not a service name.
With prices
## Services and prices **Furnace repair** — from [$X] **AC installation and replacement** — from [$X] **Ductwork** — from [$X] **Heat pumps** — from [$X] Prices are starting points, confirmed in writing before any work begins. We quote the repair before we quote the replacement.
Use this if you will publish prices. It filters out the wrong enquiries before they reach you.
One flagship, then the rest
## Furnace repair This is most of what we do, and it is what we are best at. Recommending the repair when the repair is the right answer is the difference between doing it and doing it properly. **We also do:** AC installation and replacement, ductwork, heat pumps and seasonal maintenance. We diagnose first and tell you honestly whether it is worth fixing.
Use this when most of your revenue comes from one service.
What is included
## What is included Every call includes: - We quote the repair before we quote the replacement - We size equipment from a load calculation, not a guess - We do warranty work the manufacturer authorises - [one more thing you always include] **Services:** furnace repair, AC installation and replacement, ductwork, heat pumps and seasonal maintenance. If something is not included, we say so in the quote rather than on the invoice.
Use this where customers have been stung by things that turned out to be extra.
For each customer type
## Who we work with **[Customer type one]** — furnace repair and AC installation and replacement. **[Customer type two]** — ductwork, heat pumps and seasonal maintenance. We are EPA and NATE certified. We diagnose first and tell you honestly whether it is worth fixing.
Use this if you serve two clearly different groups.
Process-led
## How it works **1. Get in touch.** We diagnose first and tell you honestly whether it is worth fixing. **2. We agree it in writing.** Scope and price, before anything starts. **3. We do the work.** Furnace repair, AC installation and replacement and ductwork — whatever the call needs. **4. We finish.** We do warranty work the manufacturer authorises.
Use this when the how matters as much as the what.
Short
**Furnace repair** · **AC installation and replacement** · **Ductwork** EPA and NATE certified. We quote the repair before we quote the replacement. Schedule a service call.
For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.
With the limits stated
## What we do — and what we do not **We do:** furnace repair, AC installation and replacement, ductwork, heat pumps and seasonal maintenance. **We do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who we would call. Saying so up front saves us both a phone call.
Use this to stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. Furnace repair and anything that cannot wait until Monday. ## Planned work AC installation and replacement, ductwork, heat pumps and seasonal maintenance. Booked in, quoted in writing, done on the date we agreed. We are EPA and NATE certified for both.
Use this when urgent work and planned work are genuinely different offers.
Writing for HVAC technicians: what actually matters
What should an HVAC technician’s website say that a generic one does not?
Three things, in this order. That you are EPA and NATE certified. That you understand the thing people are actually worried about, which for HVAC technicians is being sold a whole new system when a repair would have done. And what happens next: we diagnose first and tell you honestly whether it is worth fixing. Everything else on the page is decoration by comparison.
What does a homeowner whose heat died in a cold snap check first?
The credential, then the proof. For HVAC technicians it sounds like this. We quote the repair before we quote the replacement. We size equipment from a load calculation, not a guess. We do warranty work the manufacturer authorises. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an HVAC technician’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We diagnose first and tell you honestly whether it is worth fixing" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining being sold a whole new system when a repair would have done — there, specifics earn their length.
Everything else for HVAC technicians
Services page for other trades
- Plumber
- Electrician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer
- Dentist