Copy Examples

Services page examples for therapists

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for therapists rather than filled in from a template. Your customer is someone who has been thinking about this for months, and what they are weighing up before they get in touch is that the first session will be exposing, and that they will not click with you.


Straight list with a lead-in

## What I do I am a therapist working across [your area]. **Individual therapy** — [one line on what this involves for you] **Couples counselling** — [one line on what this involves for you] **Anxiety and depression** — [one line on what this involves for you] **Trauma work** — [one line on what this involves for you] **Telehealth sessions** — [one line on what this involves for you] Not sure which you need? I start with a free fifteen-minute call to see whether we are a fit, with no obligation.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Individual therapy **[The problem, in their words]** → Couples counselling **[The problem, in their words]** → Anxiety and depression **[The problem, in their words]** → Trauma work **[The problem, in their words]** → Telehealth sessions If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Individual therapy** — from [$X] **Couples counselling** — from [$X] **Anxiety and depression** — from [$X] **Trauma work** — from [$X] Prices are starting points, confirmed in writing before any work begins. I tell you how I work, so you can tell whether it fits.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Individual therapy This is most of what I do, and it is what I am best at. Being specific about how the work actually goes, so the right person recognises themselves is the difference between doing it and doing it properly. **I also do:** couples counselling, anxiety and depression, trauma work and telehealth sessions. I start with a free fifteen-minute call to see whether we are a fit, with no obligation.

Use this when most of your revenue comes from one service.

What is included

## What is included Every session includes: - I tell you how I work, so you can tell whether it fits - I explain what a first session actually involves - I state my fees and insurance plainly - [one more thing you always include] **Services:** individual therapy, couples counselling, anxiety and depression, trauma work and telehealth sessions. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — individual therapy and couples counselling. **[Customer type two]** — anxiety and depression, trauma work and telehealth sessions. I am a licensed clinical therapist. I start with a free fifteen-minute call to see whether we are a fit, with no obligation.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** I start with a free fifteen-minute call to see whether we are a fit, with no obligation. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Individual therapy, couples counselling and anxiety and depression — whatever the session needs. **4. I finish.** I state my fees and insurance plainly.

Use this when the how matters as much as the what.

Short

**Individual therapy** · **Couples counselling** · **Anxiety and depression** A licensed clinical therapist. I tell you how I work, so you can tell whether it fits. Book a consultation.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** individual therapy, couples counselling, anxiety and depression, trauma work and telehealth sessions. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Individual therapy and anything that cannot wait until Monday. ## Planned work couples counselling, anxiety and depression, trauma work and telehealth sessions. Booked in, quoted in writing, done on the date I agreed. I am a licensed clinical therapist for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for therapists: what actually matters

What should a therapist’s website say that a generic one does not?

Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for therapists is that the first session will be exposing, and that they will not click with you. And what happens next: a free fifteen-minute call to see whether we are a fit, with no obligation. Everything else on the page is decoration by comparison.

What does someone who has been thinking about this for months check first?

The credential, then the proof. For therapists it sounds like this. I tell you how I work, so you can tell whether it fits. I explain what a first session actually involves. I state my fees and insurance plainly. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a therapist’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a free fifteen-minute call to see whether we are a fit, with no obligation" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining that the first session will be exposing, and that they will not click with you — there, specifics earn their length.