Services page examples for estheticians

## What I do I am an esthetician working across [your area]. **Facials** — [one line on what this involves for you] **Chemical peels** — [one line on what this involves for you] **Dermaplaning** — [one line on what this involves for you] **Lash and brow work** — [one line on what this involves for you] **Acne treatment plans** — [one line on what this involves for you] Not sure which you need? I start with a skin consultation before any treatment is booked.

Use this as the default. It is clear and it ranks.

## What I can help with **[The problem, in their words]** → Facials **[The problem, in their words]** → Chemical peels **[The problem, in their words]** → Dermaplaning **[The problem, in their words]** → Lash and brow work **[The problem, in their words]** → Acne treatment plans If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

## Services and prices **Facials** — from [$X] **Chemical peels** — from [$X] **Dermaplaning** — from [$X] **Lash and brow work** — from [$X] Prices are starting points, confirmed in writing before any work begins. I patch-test before anything active.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

## Facials This is most of what I do, and it is what I am best at. Saying no to a treatment that would damage someone’s skin is the difference between doing it and doing it properly. **I also do:** chemical peels, dermaplaning, lash and brow work and acne treatment plans. I start with a skin consultation before any treatment is booked.

Use this when most of your revenue comes from one service.

## What is included Every treatment includes: - I patch-test before anything active - I tell you when a treatment is wrong for your skin - I name the products and actives I use - [one more thing you always include] **Services:** facials, chemical peels, dermaplaning, lash and brow work and acne treatment plans. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

## Who I work with **[Customer type one]** — facials and chemical peels. **[Customer type two]** — dermaplaning, lash and brow work and acne treatment plans. I am a licensed esthetician. I start with a skin consultation before any treatment is booked.

Use this if you serve two clearly different groups.

## How it works **1. Get in touch.** I start with a skin consultation before any treatment is booked. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Facials, chemical peels and dermaplaning — whatever the treatment needs. **4. I finish.** I name the products and actives I use.

Use this when the how matters as much as the what.

**Facials** · **Chemical peels** · **Dermaplaning** A licensed esthetician. I patch-test before anything active. Book a consultation.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

## What I do — and what I do not **I do:** facials, chemical peels, dermaplaning, lash and brow work and acne treatment plans. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

## Emergency [Response time], [hours]. Facials and anything that cannot wait until Monday. ## Planned work chemical peels, dermaplaning, lash and brow work and acne treatment plans. Booked in, quoted in writing, done on the date I agreed. I am a licensed esthetician for both.

Use this when urgent work and planned work are genuinely different offers.