Copy Examples

Services page examples for hair stylists

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for hair stylists rather than filled in from a template. Your customer is someone who has brought a photo and been let down before, and what they are weighing up before they get in touch is walking out with a colour they hate and having to live with it for months.


Straight list with a lead-in

## What I do I am a hair stylist working across [your area]. **Cut and colour** — [one line on what this involves for you] **Balayage and highlights** — [one line on what this involves for you] **Curly hair** — [one line on what this involves for you] **Extensions** — [one line on what this involves for you] **Bridal hair** — [one line on what this involves for you] Not sure which you need? I start with a consultation where I talk about what your hair will actually do.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Cut and colour **[The problem, in their words]** → Balayage and highlights **[The problem, in their words]** → Curly hair **[The problem, in their words]** → Extensions **[The problem, in their words]** → Bridal hair If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Cut and colour** — from [$X] **Balayage and highlights** — from [$X] **Curly hair** — from [$X] **Extensions** — from [$X] Prices are starting points, confirmed in writing before any work begins. I consult before a single foil goes in.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Cut and colour This is most of what I do, and it is what I am best at. Saying no to the thing that would wreck their hair is the difference between doing it and doing it properly. **I also do:** balayage and highlights, curly hair, extensions and bridal hair. I start with a consultation where I talk about what your hair will actually do.

Use this when most of your revenue comes from one service.

What is included

## What is included Every appointment includes: - I consult before a single foil goes in - I can show you work on hair like yours - I will say no if it would wreck your hair - [one more thing you always include] **Services:** cut and colour, balayage and highlights, curly hair, extensions and bridal hair. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — cut and colour and balayage and highlights. **[Customer type two]** — curly hair, extensions and bridal hair. I am a licensed cosmetologist. I start with a consultation where I talk about what your hair will actually do.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** I start with a consultation where I talk about what your hair will actually do. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Cut and colour, balayage and highlights and curly hair — whatever the appointment needs. **4. I finish.** I will say no if it would wreck your hair.

Use this when the how matters as much as the what.

Short

**Cut and colour** · **Balayage and highlights** · **Curly hair** A licensed cosmetologist. I consult before a single foil goes in. Book a consultation.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** cut and colour, balayage and highlights, curly hair, extensions and bridal hair. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Cut and colour and anything that cannot wait until Monday. ## Planned work balayage and highlights, curly hair, extensions and bridal hair. Booked in, quoted in writing, done on the date I agreed. I am a licensed cosmetologist for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for hair stylists: what actually matters

What should a hair stylist’s website say that a generic one does not?

Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for hair stylists is walking out with a colour they hate and having to live with it for months. And what happens next: a consultation where I talk about what your hair will actually do. Everything else on the page is decoration by comparison.

What does someone who has brought a photo and been let down before check first?

The credential, then the proof. For hair stylists it sounds like this. I consult before a single foil goes in. I can show you work on hair like yours. I will say no if it would wreck your hair. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a hair stylist’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a consultation where I talk about what your hair will actually do" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining walking out with a colour they hate and having to live with it for months — there, specifics earn their length.