Copy Examples

Services page examples for virtual assistants

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for virtual assistants rather than filled in from a template. Your customer is a founder who is the bottleneck on their own calendar, and what they are weighing up before they get in touch is handing over passwords and inbox access to someone they have never met.


Straight list with a lead-in

## What I do I am a virtual assistant working across [your area]. **Inbox and calendar management** — [one line on what this involves for you] **Travel booking** — [one line on what this involves for you] **Invoicing and admin** — [one line on what this involves for you] **Research** — [one line on what this involves for you] **Customer email** — [one line on what this involves for you] Not sure which you need? I start with a short trial block, so you can see the work before committing.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Inbox and calendar management **[The problem, in their words]** → Travel booking **[The problem, in their words]** → Invoicing and admin **[The problem, in their words]** → Research **[The problem, in their words]** → Customer email If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Inbox and calendar management** — from [$X] **Travel booking** — from [$X] **Invoicing and admin** — from [$X] **Research** — from [$X] Prices are starting points, confirmed in writing before any work begins. I sign an NDA before I get access to anything.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Inbox and calendar management This is most of what I do, and it is what I am best at. Getting to the point where they stop having to check is the difference between doing it and doing it properly. **I also do:** travel booking, invoicing and admin, research and customer email. I start with a short trial block, so you can see the work before committing.

Use this when most of your revenue comes from one service.

What is included

## What is included Every engagement includes: - I sign an NDA before I get access to anything - I can give you references from long-term clients - I start with a trial and there is no lock-in - [one more thing you always include] **Services:** inbox and calendar management, travel booking, invoicing and admin, research and customer email. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — inbox and calendar management and travel booking. **[Customer type two]** — invoicing and admin, research and customer email. I am experienced and insured. I start with a short trial block, so you can see the work before committing.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** I start with a short trial block, so you can see the work before committing. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Inbox and calendar management, travel booking and invoicing and admin — whatever the engagement needs. **4. I finish.** I start with a trial and there is no lock-in.

Use this when the how matters as much as the what.

Short

**Inbox and calendar management** · **Travel booking** · **Invoicing and admin** Experienced and insured. I sign an NDA before I get access to anything. Start with a trial.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** inbox and calendar management, travel booking, invoicing and admin, research and customer email. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Inbox and calendar management and anything that cannot wait until Monday. ## Planned work travel booking, invoicing and admin, research and customer email. Booked in, quoted in writing, done on the date I agreed. I am experienced and insured for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for virtual assistants: what actually matters

What should a virtual assistant’s website say that a generic one does not?

Three things, in this order. That you are experienced and insured. That you understand the thing people are actually worried about, which for virtual assistants is handing over passwords and inbox access to someone they have never met. And what happens next: a short trial block, so you can see the work before committing. Everything else on the page is decoration by comparison.

What does a founder who is the bottleneck on their own calendar check first?

The credential, then the proof. For virtual assistants it sounds like this. I sign an NDA before I get access to anything. I can give you references from long-term clients. I start with a trial and there is no lock-in. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a virtual assistant’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a short trial block, so you can see the work before committing" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining handing over passwords and inbox access to someone they have never met — there, specifics earn their length.