Services page examples for accountants
A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.
Ten of them follow, written for accountants rather than filled in from a template. Your customer is a small business owner doing their books at eleven at night, and what they are weighing up before they get in touch is a mistake that brings a letter from the IRS, and being charged for every email.
Straight list with a lead-in
## What we do We are accountants working across [your area]. **Tax preparation and filing** — [one line on what this involves for you] **Bookkeeping** — [one line on what this involves for you] **Small business accounts** — [one line on what this involves for you] **Payroll** — [one line on what this involves for you] **IRS correspondence** — [one line on what this involves for you] Not sure which you need? We start with a free call to see what you need and what it should cost.
Use this as the default. It is clear and it ranks.
Organised by the problem
## What we can help with **[The problem, in their words]** → Tax preparation and filing **[The problem, in their words]** → Bookkeeping **[The problem, in their words]** → Small business accounts **[The problem, in their words]** → Payroll **[The problem, in their words]** → IRS correspondence If what is wrong is not on this list, call anyway. We will tell you honestly whether it is ours to fix.
Use this when people describe a symptom, not a service name.
With prices
## Services and prices **Tax preparation and filing** — from [$X] **Bookkeeping** — from [$X] **Small business accounts** — from [$X] **Payroll** — from [$X] Prices are starting points, confirmed in writing before any work begins. We agree a fixed fee in advance.
Use this if you will publish prices. It filters out the wrong enquiries before they reach you.
One flagship, then the rest
## Tax preparation and filing This is most of what we do, and it is what we are best at. Being reachable between January and April is the difference between doing it and doing it properly. **We also do:** bookkeeping, small business accounts, payroll and IRS correspondence. We start with a free call to see what you need and what it should cost.
Use this when most of your revenue comes from one service.
What is included
## What is included Every engagement includes: - We agree a fixed fee in advance - We answer questions without starting the clock - We handle the correspondence if a letter arrives - [one more thing you always include] **Services:** tax preparation and filing, bookkeeping, small business accounts, payroll and IRS correspondence. If something is not included, we say so in the quote rather than on the invoice.
Use this where customers have been stung by things that turned out to be extra.
For each customer type
## Who we work with **[Customer type one]** — tax preparation and filing and bookkeeping. **[Customer type two]** — small business accounts, payroll and IRS correspondence. We are licensed CPAs. We start with a free call to see what you need and what it should cost.
Use this if you serve two clearly different groups.
Process-led
## How it works **1. Get in touch.** We start with a free call to see what you need and what it should cost. **2. We agree it in writing.** Scope and price, before anything starts. **3. We do the work.** Tax preparation and filing, bookkeeping and small business accounts — whatever the engagement needs. **4. We finish.** We handle the correspondence if a letter arrives.
Use this when the how matters as much as the what.
Short
**Tax preparation and filing** · **Bookkeeping** · **Small business accounts** Licensed CPAs. We agree a fixed fee in advance. Book a consultation.
For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.
With the limits stated
## What we do — and what we do not **We do:** tax preparation and filing, bookkeeping, small business accounts, payroll and IRS correspondence. **We do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who we would call. Saying so up front saves us both a phone call.
Use this to stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. Tax preparation and filing and anything that cannot wait until Monday. ## Planned work bookkeeping, small business accounts, payroll and IRS correspondence. Booked in, quoted in writing, done on the date we agreed. We are licensed CPAs for both.
Use this when urgent work and planned work are genuinely different offers.
Writing for accountants: what actually matters
What should an accountant’s website say that a generic one does not?
Three things, in this order. That you are CPA licensed and insured. That you understand the thing people are actually worried about, which for accountants is a mistake that brings a letter from the IRS, and being charged for every email. And what happens next: a free call to see what you need and what it should cost. Everything else on the page is decoration by comparison.
What does a small business owner doing their books at eleven at night check first?
The credential, then the proof. For accountants it sounds like this. We agree a fixed fee in advance. We answer questions without starting the clock. We handle the correspondence if a letter arrives. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an accountant’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a free call to see what you need and what it should cost" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a mistake that brings a letter from the IRS, and being charged for every email — there, specifics earn their length.
Everything else for accountants
Services page for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer