Copy Examples

Services page examples for real estate agents

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for real estate agents rather than filled in from a template. Your customer is someone selling the house they raised their children in, and what they are weighing up before they get in touch is an agent who disappears after the listing goes up, and a price pitched to win the listing rather than sell the house.


Straight list with a lead-in

## What I do I am a real estate agent working across [your area]. **Listing and selling** — [one line on what this involves for you] **Buyer representation** — [one line on what this involves for you] **Pricing and valuation** — [one line on what this involves for you] **Staging advice** — [one line on what this involves for you] **First-time buyers** — [one line on what this involves for you] Not sure which you need? I start with a valuation that shows you the comparables, not just a number.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Listing and selling **[The problem, in their words]** → Buyer representation **[The problem, in their words]** → Pricing and valuation **[The problem, in their words]** → Staging advice **[The problem, in their words]** → First-time buyers If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Listing and selling** — from [$X] **Buyer representation** — from [$X] **Pricing and valuation** — from [$X] **Staging advice** — from [$X] Prices are starting points, confirmed in writing before any work begins. I show you my days-on-market and sale-to-list numbers.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Listing and selling This is most of what I do, and it is what I am best at. Telling a seller the price they do not want to hear is the difference between doing it and doing it properly. **I also do:** buyer representation, pricing and valuation, staging advice and first-time buyers. I start with a valuation that shows you the comparables, not just a number.

Use this when most of your revenue comes from one service.

What is included

## What is included Every listing includes: - I show you my days-on-market and sale-to-list numbers - I answer my own phone - I include photography and staging - [one more thing you always include] **Services:** listing and selling, buyer representation, pricing and valuation, staging advice and first-time buyers. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — listing and selling and buyer representation. **[Customer type two]** — pricing and valuation, staging advice and first-time buyers. I am a licensed real estate agent. I start with a valuation that shows you the comparables, not just a number.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** I start with a valuation that shows you the comparables, not just a number. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Listing and selling, buyer representation and pricing and valuation — whatever the listing needs. **4. I finish.** I include photography and staging.

Use this when the how matters as much as the what.

Short

**Listing and selling** · **Buyer representation** · **Pricing and valuation** A licensed real estate agent. I show you my days-on-market and sale-to-list numbers. Get a valuation.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** listing and selling, buyer representation, pricing and valuation, staging advice and first-time buyers. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Listing and selling and anything that cannot wait until Monday. ## Planned work buyer representation, pricing and valuation, staging advice and first-time buyers. Booked in, quoted in writing, done on the date I agreed. I am a licensed real estate agent for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for real estate agents: what actually matters

What should a real estate agent’s website say that a generic one does not?

Three things, in this order. That you are licensed and local. That you understand the thing people are actually worried about, which for real estate agents is an agent who disappears after the listing goes up, and a price pitched to win the listing rather than sell the house. And what happens next: a valuation that shows you the comparables, not just a number. Everything else on the page is decoration by comparison.

What does someone selling the house they raised their children in check first?

The credential, then the proof. For real estate agents it sounds like this. I show you my days-on-market and sale-to-list numbers. I answer my own phone. I include photography and staging. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a real estate agent’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a valuation that shows you the comparables, not just a number" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining an agent who disappears after the listing goes up, and a price pitched to win the listing rather than sell the house — there, specifics earn their length.