Services page examples for cleaning services
A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.
Ten of them follow, written for cleaning services rather than filled in from a template. Your customer is a household that has run out of weekend, and what they are weighing up before they get in touch is strangers in the house unsupervised, and a different crew every week.
Straight list with a lead-in
## What we do We are cleaning services working across [your area]. **Regular home cleaning** — [one line on what this involves for you] **Deep cleans** — [one line on what this involves for you] **Move-in and move-out** — [one line on what this involves for you] **Office cleaning** — [one line on what this involves for you] **Post-renovation** — [one line on what this involves for you] Not sure which you need? We start with a walkthrough and a fixed quote, not an hourly guess.
Use this as the default. It is clear and it ranks.
Organised by the problem
## What we can help with **[The problem, in their words]** → Regular home cleaning **[The problem, in their words]** → Deep cleans **[The problem, in their words]** → Move-in and move-out **[The problem, in their words]** → Office cleaning **[The problem, in their words]** → Post-renovation If what is wrong is not on this list, call anyway. We will tell you honestly whether it is ours to fix.
Use this when people describe a symptom, not a service name.
With prices
## Services and prices **Regular home cleaning** — from [$X] **Deep cleans** — from [$X] **Move-in and move-out** — from [$X] **Office cleaning** — from [$X] Prices are starting points, confirmed in writing before any work begins. You get the same team every visit.
Use this if you will publish prices. It filters out the wrong enquiries before they reach you.
One flagship, then the rest
## Regular home cleaning This is most of what we do, and it is what we are best at. Sending the same people every time is the difference between doing it and doing it properly. **We also do:** deep cleans, move-in and move-out, office cleaning and post-renovation. We start with a walkthrough and a fixed quote, not an hourly guess.
Use this when most of your revenue comes from one service.
What is included
## What is included Every visit includes: - You get the same team every visit - Every cleaner is background-checked and bonded - You get a checklist you can see - [one more thing you always include] **Services:** regular home cleaning, deep cleans, move-in and move-out, office cleaning and post-renovation. If something is not included, we say so in the quote rather than on the invoice.
Use this where customers have been stung by things that turned out to be extra.
For each customer type
## Who we work with **[Customer type one]** — regular home cleaning and deep cleans. **[Customer type two]** — move-in and move-out, office cleaning and post-renovation. We are insured, bonded and background-checked. We start with a walkthrough and a fixed quote, not an hourly guess.
Use this if you serve two clearly different groups.
Process-led
## How it works **1. Get in touch.** We start with a walkthrough and a fixed quote, not an hourly guess. **2. We agree it in writing.** Scope and price, before anything starts. **3. We do the work.** Regular home cleaning, deep cleans and move-in and move-out — whatever the visit needs. **4. We finish.** You get a checklist you can see.
Use this when the how matters as much as the what.
Short
**Regular home cleaning** · **Deep cleans** · **Move-in and move-out** Insured, bonded and background-checked. You get the same team every visit. Get a quote.
For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.
With the limits stated
## What we do — and what we do not **We do:** regular home cleaning, deep cleans, move-in and move-out, office cleaning and post-renovation. **We do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who we would call. Saying so up front saves us both a phone call.
Use this to stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. Regular home cleaning and anything that cannot wait until Monday. ## Planned work deep cleans, move-in and move-out, office cleaning and post-renovation. Booked in, quoted in writing, done on the date we agreed. We are insured, bonded and background-checked for both.
Use this when urgent work and planned work are genuinely different offers.
Writing for cleaning services: what actually matters
What should a cleaning service’s website say that a generic one does not?
Three things, in this order. That you are insured, bonded and background-checked. That you understand the thing people are actually worried about, which for cleaning services is strangers in the house unsupervised, and a different crew every week. And what happens next: a walkthrough and a fixed quote, not an hourly guess. Everything else on the page is decoration by comparison.
What does a household that has run out of weekend check first?
The credential, then the proof. For cleaning services it sounds like this. You get the same team every visit. Every cleaner is background-checked and bonded. You get a checklist you can see. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a cleaning service’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a walkthrough and a fixed quote, not an hourly guess" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining strangers in the house unsupervised, and a different crew every week — there, specifics earn their length.
Everything else for cleaning services
Services page for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer