Services page examples for models
A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.
Ten of them follow, written for models rather than filled in from a template. Your customer is a casting director or brand comparing thirty portfolios in a sitting, and what they are weighing up before they get in touch is booking from a portfolio that is three years old and stats that no longer match.
Straight list with a lead-in
## What I do I am a model working across [your area]. **Editorial** — [one line on what this involves for you] **Commercial** — [one line on what this involves for you] **Runway** — [one line on what this involves for you] **Fit modelling** — [one line on what this involves for you] **Lookbooks** — [one line on what this involves for you] Not sure which you need? Check the current digitals and measurements, then book through my agency.
Use this as the default. It is clear and it ranks.
Organised by the problem
## What I can help with **[The problem, in their words]** → Editorial **[The problem, in their words]** → Commercial **[The problem, in their words]** → Runway **[The problem, in their words]** → Fit modelling **[The problem, in their words]** → Lookbooks If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.
Use this when people describe a symptom, not a service name.
With prices
## Services and prices **Editorial** — from [$X] **Commercial** — from [$X] **Runway** — from [$X] **Fit modelling** — from [$X] Prices are starting points, confirmed in writing before any work begins. My measurements are dated and current.
Use this if you will publish prices. It filters out the wrong enquiries before they reach you.
One flagship, then the rest
## Editorial This is most of what I do, and it is what I am best at. Keeping the digitals and measurements genuinely current is the difference between doing it and doing it properly. **I also do:** commercial, runway, fit modelling and lookbooks. Check the current digitals and measurements, then book through my agency.
Use this when most of your revenue comes from one service.
What is included
## What is included Every booking includes: - My measurements are dated and current - My portfolio shows this year, not three years ago - I state my representation and any union status - [one more thing you always include] **Services:** editorial, commercial, runway, fit modelling and lookbooks. If something is not included, I say so in the quote rather than on the invoice.
Use this where customers have been stung by things that turned out to be extra.
For each customer type
## Who I work with **[Customer type one]** — editorial and commercial. **[Customer type two]** — runway, fit modelling and lookbooks. I am a represented model. Check the current digitals and measurements, then book through my agency.
Use this if you serve two clearly different groups.
Process-led
## How it works **1. Get in touch.** Check the current digitals and measurements, then book through my agency. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Editorial, commercial and runway — whatever the booking needs. **4. I finish.** I state my representation and any union status.
Use this when the how matters as much as the what.
Short
**Editorial** · **Commercial** · **Runway** A represented model. My measurements are dated and current. View portfolio.
For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.
With the limits stated
## What I do — and what I do not **I do:** editorial, commercial, runway, fit modelling and lookbooks. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.
Use this to stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. Editorial and anything that cannot wait until Monday. ## Planned work commercial, runway, fit modelling and lookbooks. Booked in, quoted in writing, done on the date I agreed. I am a represented model for both.
Use this when urgent work and planned work are genuinely different offers.
Writing for models: what actually matters
What should a model’s website say that a generic one does not?
Three things, in this order. That you are represented. That you understand the thing people are actually worried about, which for models is booking from a portfolio that is three years old and stats that no longer match. And what happens next: check the current digitals and measurements, then book through my agency. Everything else on the page is decoration by comparison.
What does a casting director or brand comparing thirty portfolios in a sitting check first?
The credential, then the proof. For models it sounds like this. My measurements are dated and current. My portfolio shows this year, not three years ago. I state my representation and any union status. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a model’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Check the current digitals and measurements, then book through my agency" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining booking from a portfolio that is three years old and stats that no longer match — there, specifics earn their length.
Everything else for models
Services page for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer