Services page examples for actors
A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.
Ten of them follow, written for actors rather than filled in from a template. Your customer is a casting director skimming forty bios in an afternoon, and what they are weighing up before they get in touch is casting someone whose reel flatters them and whose range does not hold up on the day.
Straight list with a lead-in
## What I do I am an actor working across [your area]. **Stage** — [one line on what this involves for you] **Screen** — [one line on what this involves for you] **Commercial** — [one line on what this involves for you] **Voiceover** — [one line on what this involves for you] **Motion capture** — [one line on what this involves for you] Not sure which you need? Watch two minutes of the reel, then contact my agent if the range fits.
Use this as the default. It is clear and it ranks.
Organised by the problem
## What I can help with **[The problem, in their words]** → Stage **[The problem, in their words]** → Screen **[The problem, in their words]** → Commercial **[The problem, in their words]** → Voiceover **[The problem, in their words]** → Motion capture If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.
Use this when people describe a symptom, not a service name.
With prices
## Services and prices **Stage** — from [$X] **Screen** — from [$X] **Commercial** — from [$X] **Voiceover** — from [$X] Prices are starting points, confirmed in writing before any work begins. I lead with the credits that are recognisable.
Use this if you will publish prices. It filters out the wrong enquiries before they reach you.
One flagship, then the rest
## Stage This is most of what I do, and it is what I am best at. Putting the recognisable credit in the first line rather than the fourth is the difference between doing it and doing it properly. **I also do:** screen, commercial, voiceover and motion capture. Watch two minutes of the reel, then contact my agent if the range fits.
Use this when most of your revenue comes from one service.
What is included
## What is included Every role includes: - I lead with the credits that are recognisable - I state my union status and representation - I keep the reel current - [one more thing you always include] **Services:** stage, screen, commercial, voiceover and motion capture. If something is not included, I say so in the quote rather than on the invoice.
Use this where customers have been stung by things that turned out to be extra.
For each customer type
## Who I work with **[Customer type one]** — stage and screen. **[Customer type two]** — commercial, voiceover and motion capture. I am a trained and represented actor. Watch two minutes of the reel, then contact my agent if the range fits.
Use this if you serve two clearly different groups.
Process-led
## How it works **1. Get in touch.** Watch two minutes of the reel, then contact my agent if the range fits. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Stage, screen and commercial — whatever the role needs. **4. I finish.** I keep the reel current.
Use this when the how matters as much as the what.
Short
**Stage** · **Screen** · **Commercial** A trained and represented actor. I lead with the credits that are recognisable. Watch the reel.
For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.
With the limits stated
## What I do — and what I do not **I do:** stage, screen, commercial, voiceover and motion capture. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.
Use this to stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. Stage and anything that cannot wait until Monday. ## Planned work screen, commercial, voiceover and motion capture. Booked in, quoted in writing, done on the date I agreed. I am a trained and represented actor for both.
Use this when urgent work and planned work are genuinely different offers.
Writing for actors: what actually matters
What should an actor’s website say that a generic one does not?
Three things, in this order. That you are trained and represented. That you understand the thing people are actually worried about, which for actors is casting someone whose reel flatters them and whose range does not hold up on the day. And what happens next: watch two minutes of the reel, then contact my agent if the range fits. Everything else on the page is decoration by comparison.
What does a casting director skimming forty bios in an afternoon check first?
The credential, then the proof. For actors it sounds like this. I lead with the credits that are recognisable. I state my union status and representation. I keep the reel current. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an actor’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Watch two minutes of the reel, then contact my agent if the range fits" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining casting someone whose reel flatters them and whose range does not hold up on the day — there, specifics earn their length.
Everything else for actors
Services page for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer