Services page examples for handymen

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for handymen rather than filled in from a template. Your customer is someone with a list of six small things and nobody who will do them, and what they are weighing up before they get in touch is nobody will take a job this small, and the ones who say yes never call back.

Straight list with a lead-in

## What I do I am a handyman working across [your area]. **Small repairs** — [one line on what this involves for you] **Furniture assembly** — [one line on what this involves for you] **Mounting and hanging** — [one line on what this involves for you] **Door and lock adjustments** — [one line on what this involves for you] **Odd jobs** — [one line on what this involves for you] Not sure which you need? Text me a photo of the job and I will tell you what it needs.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Small repairs **[The problem, in their words]** → Furniture assembly **[The problem, in their words]** → Mounting and hanging **[The problem, in their words]** → Door and lock adjustments **[The problem, in their words]** → Odd jobs If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Small repairs** — from [$X] **Furniture assembly** — from [$X] **Mounting and hanging** — from [$X] **Door and lock adjustments** — from [$X] Prices are starting points, confirmed in writing before any work begins. I take the small jobs, which is the whole point.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Small repairs This is most of what I do, and it is what I am best at. Actually showing up for the small job is the difference between doing it and doing it properly. **I also do:** furniture assembly, mounting and hanging, door and lock adjustments and odd jobs. Text me a photo of the job and I will tell you what it needs.

Use this when most of your revenue comes from one service.

What is included

## What is included Every job includes: - I take the small jobs, which is the whole point - I tell you my hourly rate up front - I answer my own phone - [one more thing you always include] **Services:** small repairs, furniture assembly, mounting and hanging, door and lock adjustments and odd jobs. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — small repairs and furniture assembly. **[Customer type two]** — mounting and hanging, door and lock adjustments and odd jobs. I am insured. Text me a photo of the job and I will tell you what it needs.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** Text me a photo of the job and I will tell you what it needs. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Small repairs, furniture assembly and mounting and hanging — whatever the job needs. **4. I finish.** I answer my own phone.

Use this when the how matters as much as the what.

Short

**Small repairs** · **Furniture assembly** · **Mounting and hanging** Insured. I take the small jobs, which is the whole point. Get your list done.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** small repairs, furniture assembly, mounting and hanging, door and lock adjustments and odd jobs. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Small repairs and anything that cannot wait until Monday. ## Planned work furniture assembly, mounting and hanging, door and lock adjustments and odd jobs. Booked in, quoted in writing, done on the date I agreed. I am insured for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for handymen: what actually matters

What should a handyman’s website say that a generic one does not?

Three things, in this order. That you are insured. That you understand the thing people are actually worried about, which for handymen is nobody will take a job this small, and the ones who say yes never call back. And what happens next: text me a photo of the job and I will tell you what it needs. Everything else on the page is decoration by comparison.

What does someone with a list of six small things and nobody who will do them check first?

The credential, then the proof. For handymen it sounds like this. I take the small jobs, which is the whole point. I tell you my hourly rate up front. I answer my own phone. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a handyman’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Text me a photo of the job and I will tell you what it needs" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining nobody will take a job this small, and the ones who say yes never call back — there, specifics earn their length.

Everything else for handymen

Services page for other trades

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