Copy Examples

Services page examples for writers

A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.

Ten of them follow, written for writers rather than filled in from a template. Your customer is an editor or a marketing lead deciding in a minute whether you can write, and what they are weighing up before they get in touch is commissioning someone who misses the brief, or the deadline, or both.


Straight list with a lead-in

## What I do I am a writer working across [your area]. **Features and essays** — [one line on what this involves for you] **Ghostwriting** — [one line on what this involves for you] **Copywriting** — [one line on what this involves for you] **Editing** — [one line on what this involves for you] **Newsletters** — [one line on what this involves for you] Not sure which you need? Send the brief and the deadline and I will say yes or no within a day.

Use this as the default. It is clear and it ranks.

Organised by the problem

## What I can help with **[The problem, in their words]** → Features and essays **[The problem, in their words]** → Ghostwriting **[The problem, in their words]** → Copywriting **[The problem, in their words]** → Editing **[The problem, in their words]** → Newsletters If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

With prices

## Services and prices **Features and essays** — from [$X] **Ghostwriting** — from [$X] **Copywriting** — from [$X] **Editing** — from [$X] Prices are starting points, confirmed in writing before any work begins. I link clips rather than list clients.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

One flagship, then the rest

## Features and essays This is most of what I do, and it is what I am best at. Hitting the brief and the deadline without being chased is the difference between doing it and doing it properly. **I also do:** ghostwriting, copywriting, editing and newsletters. Send the brief and the deadline and I will say yes or no within a day.

Use this when most of your revenue comes from one service.

What is included

## What is included Every piece includes: - I link clips rather than list clients - I say what I am good at and what I am not - I quote rates ranges rather than "it depends" - [one more thing you always include] **Services:** features and essays, ghostwriting, copywriting, editing and newsletters. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

For each customer type

## Who I work with **[Customer type one]** — features and essays and ghostwriting. **[Customer type two]** — copywriting, editing and newsletters. I am a working writer. Send the brief and the deadline and I will say yes or no within a day.

Use this if you serve two clearly different groups.

Process-led

## How it works **1. Get in touch.** Send the brief and the deadline and I will say yes or no within a day. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Features and essays, ghostwriting and copywriting — whatever the piece needs. **4. I finish.** I quote rates ranges rather than "it depends".

Use this when the how matters as much as the what.

Short

**Features and essays** · **Ghostwriting** · **Copywriting** A working writer. I link clips rather than list clients. See the clips.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

With the limits stated

## What I do — and what I do not **I do:** features and essays, ghostwriting, copywriting, editing and newsletters. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

Emergency and scheduled split

## Emergency [Response time], [hours]. Features and essays and anything that cannot wait until Monday. ## Planned work ghostwriting, copywriting, editing and newsletters. Booked in, quoted in writing, done on the date I agreed. I am a working writer for both.

Use this when urgent work and planned work are genuinely different offers.

Writing for writers: what actually matters

What should a writer’s website say that a generic one does not?

Three things, in this order. That you are published. That you understand the thing people are actually worried about, which for writers is commissioning someone who misses the brief, or the deadline, or both. And what happens next: send the brief and the deadline and I will say yes or no within a day. Everything else on the page is decoration by comparison.

What does an editor or a marketing lead deciding in a minute whether you can write check first?

The credential, then the proof. For writers it sounds like this. I link clips rather than list clients. I say what I am good at and what I am not. I quote rates ranges rather than "it depends". Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a writer’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Send the brief and the deadline and I will say yes or no within a day" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining commissioning someone who misses the brief, or the deadline, or both — there, specifics earn their length.