Services page examples for massage therapists
A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.
Ten of them follow, written for massage therapists rather than filled in from a template. Your customer is someone carrying a knot they have had for months, and what they are weighing up before they get in touch is awkwardness about the room, the draping and what is expected of them.
Straight list with a lead-in
## What I do I am a massage therapist working across [your area]. **Deep tissue** — [one line on what this involves for you] **Sports massage** — [one line on what this involves for you] **Prenatal massage** — [one line on what this involves for you] **Relaxation massage** — [one line on what this involves for you] **Chronic pain work** — [one line on what this involves for you] Not sure which you need? I talk about what hurts and what you want from the hour.
Use this as the default. It is clear and it ranks.
Organised by the problem
## What I can help with **[The problem, in their words]** → Deep tissue **[The problem, in their words]** → Sports massage **[The problem, in their words]** → Prenatal massage **[The problem, in their words]** → Relaxation massage **[The problem, in their words]** → Chronic pain work If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.
Use this when people describe a symptom, not a service name.
With prices
## Services and prices **Deep tissue** — from [$X] **Sports massage** — from [$X] **Prenatal massage** — from [$X] **Relaxation massage** — from [$X] Prices are starting points, confirmed in writing before any work begins. I describe what the session involves before you book.
Use this if you will publish prices. It filters out the wrong enquiries before they reach you.
One flagship, then the rest
## Deep tissue This is most of what I do, and it is what I am best at. Listening to what the body is actually asking for is the difference between doing it and doing it properly. **I also do:** sports massage, prenatal massage, relaxation massage and chronic pain work. I talk about what hurts and what you want from the hour.
Use this when most of your revenue comes from one service.
What is included
## What is included Every session includes: - I describe what the session involves before you book - I let you set the pressure - I keep the room quiet, private and clean - [one more thing you always include] **Services:** deep tissue, sports massage, prenatal massage, relaxation massage and chronic pain work. If something is not included, I say so in the quote rather than on the invoice.
Use this where customers have been stung by things that turned out to be extra.
For each customer type
## Who I work with **[Customer type one]** — deep tissue and sports massage. **[Customer type two]** — prenatal massage, relaxation massage and chronic pain work. I am a licensed massage therapist. I talk about what hurts and what you want from the hour.
Use this if you serve two clearly different groups.
Process-led
## How it works **1. Get in touch.** I talk about what hurts and what you want from the hour. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** Deep tissue, sports massage and prenatal massage — whatever the session needs. **4. I finish.** I keep the room quiet, private and clean.
Use this when the how matters as much as the what.
Short
**Deep tissue** · **Sports massage** · **Prenatal massage** A licensed massage therapist. I describe what the session involves before you book. Book a session.
For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.
With the limits stated
## What I do — and what I do not **I do:** deep tissue, sports massage, prenatal massage, relaxation massage and chronic pain work. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.
Use this to stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. Deep tissue and anything that cannot wait until Monday. ## Planned work sports massage, prenatal massage, relaxation massage and chronic pain work. Booked in, quoted in writing, done on the date I agreed. I am a licensed massage therapist for both.
Use this when urgent work and planned work are genuinely different offers.
Writing for massage therapists: what actually matters
What should a massage therapist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for massage therapists is awkwardness about the room, the draping and what is expected of them. And what happens next: I talk about what hurts and what you want from the hour. Everything else on the page is decoration by comparison.
What does someone carrying a knot they have had for months check first?
The credential, then the proof. For massage therapists it sounds like this. I describe what the session involves before you book. I let you set the pressure. I keep the room quiet, private and clean. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a massage therapist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I talk about what hurts and what you want from the hour" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining awkwardness about the room, the draping and what is expected of them — there, specifics earn their length.
Everything else for massage therapists
Services page for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Personal Trainer
- Dentist