Services page examples for personal trainers

## What I do I am a personal trainer working across [your area]. **One-to-one training** — [one line on what this involves for you] **Strength programmes** — [one line on what this involves for you] **Weight loss coaching** — [one line on what this involves for you] **Return from injury** — [one line on what this involves for you] **Online programming** — [one line on what this involves for you] Not sure which you need? I start with a first session that is an assessment, not a beasting.

Use this as the default. It is clear and it ranks.

## What I can help with **[The problem, in their words]** → One-to-one training **[The problem, in their words]** → Strength programmes **[The problem, in their words]** → Weight loss coaching **[The problem, in their words]** → Return from injury **[The problem, in their words]** → Online programming If what is wrong is not on this list, ask anyway. I will tell you honestly whether it is mys to fix.

Use this when people describe a symptom, not a service name.

## Services and prices **One-to-one training** — from [$X] **Strength programmes** — from [$X] **Weight loss coaching** — from [$X] **Return from injury** — from [$X] Prices are starting points, confirmed in writing before any work begins. I train people who started exactly where you are.

Use this if you will publish prices. It filters out the wrong enquiries before they reach you.

## One-to-one training This is most of what I do, and it is what I am best at. Building something they can carry on alone is the difference between doing it and doing it properly. **I also do:** strength programmes, weight loss coaching, return from injury and online programming. I start with a first session that is an assessment, not a beasting.

Use this when most of your revenue comes from one service.

## What is included Every session includes: - I train people who started exactly where you are - I build programmes you can keep doing without me - I do not sell supplements - [one more thing you always include] **Services:** one-to-one training, strength programmes, weight loss coaching, return from injury and online programming. If something is not included, I say so in the quote rather than on the invoice.

Use this where customers have been stung by things that turned out to be extra.

## Who I work with **[Customer type one]** — one-to-one training and strength programmes. **[Customer type two]** — weight loss coaching, return from injury and online programming. I am a certified personal trainer. I start with a first session that is an assessment, not a beasting.

Use this if you serve two clearly different groups.

## How it works **1. Get in touch.** I start with a first session that is an assessment, not a beasting. **2. I agree it in writing.** Scope and price, before anything starts. **3. I do the work.** One-to-one training, strength programmes and weight loss coaching — whatever the session needs. **4. I finish.** I do not sell supplements.

Use this when the how matters as much as the what.

**One-to-one training** · **Strength programmes** · **Weight loss coaching** A certified personal trainer. I train people who started exactly where you are. Book your first session.

For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.

## What I do — and what I do not **I do:** one-to-one training, strength programmes, weight loss coaching, return from injury and online programming. **I do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who I would call. Saying so up front saves us both a phone call.

Use this to stop wasting time on enquiries you will only turn down.

## Emergency [Response time], [hours]. One-to-one training and anything that cannot wait until Monday. ## Planned work strength programmes, weight loss coaching, return from injury and online programming. Booked in, quoted in writing, done on the date I agreed. I am a certified personal trainer for both.

Use this when urgent work and planned work are genuinely different offers.