Services page examples for wedding planners
A services section has two jobs: help the right person recognise their problem, and stop the wrong enquiry before it reaches you.
Ten of them follow, written for wedding planners rather than filled in from a template. Your customer is a couple who have just realised how many decisions there are, and what they are weighing up before they get in touch is losing control of their own day, and a budget that drifts without anyone saying so.
Straight list with a lead-in
## What we do We are wedding planners working across [your area]. **Full planning** — [one line on what this involves for you] **Partial planning** — [one line on what this involves for you] **Day-of coordination** — [one line on what this involves for you] **Vendor sourcing** — [one line on what this involves for you] **Budget management** — [one line on what this involves for you] Not sure which you need? We start with a call about what you actually want the day to feel like.
Use this as the default. It is clear and it ranks.
Organised by the problem
## What we can help with **[The problem, in their words]** → Full planning **[The problem, in their words]** → Partial planning **[The problem, in their words]** → Day-of coordination **[The problem, in their words]** → Vendor sourcing **[The problem, in their words]** → Budget management If what is wrong is not on this list, call anyway. We will tell you honestly whether it is ours to fix.
Use this when people describe a symptom, not a service name.
With prices
## Services and prices **Full planning** — from [$X] **Partial planning** — from [$X] **Day-of coordination** — from [$X] **Vendor sourcing** — from [$X] Prices are starting points, confirmed in writing before any work begins. You can see the budget at all times.
Use this if you will publish prices. It filters out the wrong enquiries before they reach you.
One flagship, then the rest
## Full planning This is most of what we do, and it is what we are best at. Handing over a day that runs without you managing it is the difference between doing it and doing it properly. **We also do:** partial planning, day-of coordination, vendor sourcing and budget management. We start with a call about what you actually want the day to feel like.
Use this when most of your revenue comes from one service.
What is included
## What is included Every wedding includes: - You can see the budget at all times - We take no kickbacks from vendors - Everyone has the timeline before the day - [one more thing you always include] **Services:** full planning, partial planning, day-of coordination, vendor sourcing and budget management. If something is not included, we say so in the quote rather than on the invoice.
Use this where customers have been stung by things that turned out to be extra.
For each customer type
## Who we work with **[Customer type one]** — full planning and partial planning. **[Customer type two]** — day-of coordination, vendor sourcing and budget management. We are fully insured. We start with a call about what you actually want the day to feel like.
Use this if you serve two clearly different groups.
Process-led
## How it works **1. Get in touch.** We start with a call about what you actually want the day to feel like. **2. We agree it in writing.** Scope and price, before anything starts. **3. We do the work.** Full planning, partial planning and day-of coordination — whatever the wedding needs. **4. We finish.** Everyone has the timeline before the day.
Use this when the how matters as much as the what.
Short
**Full planning** · **Partial planning** · **Day-of coordination** Fully insured. You can see the budget at all times. Check your date.
For a homepage strip — Use this where services sit as three cards on the homepage, not a page of their own.
With the limits stated
## What we do — and what we do not **We do:** full planning, partial planning, day-of coordination, vendor sourcing and budget management. **We do not:** [the things you turn down — be specific]. If that is what you need, [name someone who does it well] is who we would call. Saying so up front saves us both a phone call.
Use this to stop wasting time on enquiries you will only turn down.
Emergency and scheduled split
## Emergency [Response time], [hours]. Full planning and anything that cannot wait until Monday. ## Planned work partial planning, day-of coordination, vendor sourcing and budget management. Booked in, quoted in writing, done on the date we agreed. We are fully insured for both.
Use this when urgent work and planned work are genuinely different offers.
Writing for wedding planners: what actually matters
What should a wedding planner’s website say that a generic one does not?
Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for wedding planners is losing control of their own day, and a budget that drifts without anyone saying so. And what happens next: a call about what you actually want the day to feel like. Everything else on the page is decoration by comparison.
What does a couple who have just realised how many decisions there are check first?
The credential, then the proof. For wedding planners it sounds like this. You can see the budget at all times. We take no kickbacks from vendors. Everyone has the timeline before the day. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a wedding planner’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a call about what you actually want the day to feel like" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining losing control of their own day, and a budget that drifts without anyone saying so — there, specifics earn their length.
Everything else for wedding planners
Services page for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer