Homepage headline examples for therapists
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for therapists rather than filled in from a template. Your customer is someone who has been thinking about this for months, and what they are weighing up before they get in touch is that the first session will be exposing, and that they will not click with you.
Service plus place
Individual therapy in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
I tell you how I work, so you can tell whether it fits
Use this when the whole market has a trust problem.
Speaks to the customer
For someone who has been thinking about this for months
Use this where naming who it is for filters better than naming what it is.
Credential-led
Therapists in [your town] — licensed and insured
Use this where the licence is the first thing people look for.
The question they typed
Need a therapist in [your town]?
Use this to mirror the search that brought them here.
The standard
Being specific about how the work actually goes, so the right person recognises themselves
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Therapists who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just individual therapy. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Book a consultation — a free fifteen-minute call to see whether we are a fit, with no obligation
Use this where the headline sits right on top of the button.
Writing for therapists: what actually matters
What should a therapist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for therapists is that the first session will be exposing, and that they will not click with you. And what happens next: a free fifteen-minute call to see whether we are a fit, with no obligation. Everything else on the page is decoration by comparison.
What does someone who has been thinking about this for months check first?
The credential, then the proof. For therapists it sounds like this. I tell you how I work, so you can tell whether it fits. I explain what a first session actually involves. I state my fees and insurance plainly. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a therapist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a free fifteen-minute call to see whether we are a fit, with no obligation" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining that the first session will be exposing, and that they will not click with you — there, specifics earn their length.
Everything else for therapists
Homepage headline for other trades
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