Copy Examples

Tagline ideas for therapists

A tagline earns its place by saying the one thing you want remembered. Ten angles here, not ten rewordings of one.

Ten of them follow, written for therapists rather than filled in from a template. Your customer is someone who has been thinking about this for months, and what they are weighing up before they get in touch is that the first session will be exposing, and that they will not click with you.

The service, plainly

Individual therapy in [your town].

Use this when people search for the service by name and you just need to confirm they are in the right place.

The promise

I start with a free call to see whether this is a fit.

Use this when the commercial promise is the thing that wins the job.

Reliability

The therapist who answers, and holds the first appointment.

Use this if doing the basic thing consistently is genuinely rare in your trade.

Credential

A licensed clinical therapist. [Your town].

Use this where the licence or registration does the persuading.

Local

The therapist [your town] keeps recommending.

Use this when you serve one area and intend to keep serving it.

The worry, named

I tell you how I work, so you can tell whether it fits — every time.

Use this when your whole market has the same fear and nobody says it out loud.

The differentiator

Being specific about how the work actually goes, so the right person recognises themselves.

Use this when you can name the standard you hold in a few words.

Specialist

Individual therapy. That is the whole list.

Use this if you have narrowed deliberately. It reads as confidence.

For the customer

For someone who has been thinking about this for months.

Use this when naming who it is for does more work than naming what it is.

The invitation

A free fifteen-minute call to see whether we are a fit, with no obligation.

Use this where the tagline sits directly above a button.

Writing for therapists: what actually matters

What should a therapist’s website say that a generic one does not?

Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for therapists is that the first session will be exposing, and that they will not click with you. And what happens next: a free fifteen-minute call to see whether we are a fit, with no obligation. Everything else on the page is decoration by comparison.

What does someone who has been thinking about this for months check first?

The credential, then the proof. For therapists it sounds like this. I tell you how I work, so you can tell whether it fits. I explain what a first session actually involves. I state my fees and insurance plainly. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a therapist’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a free fifteen-minute call to see whether we are a fit, with no obligation" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining that the first session will be exposing, and that they will not click with you — there, specifics earn their length.

Everything else for therapists

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