Homepage headline examples for wedding planners
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for wedding planners rather than filled in from a template. Your customer is a couple who have just realised how many decisions there are, and what they are weighing up before they get in touch is losing control of their own day, and a budget that drifts without anyone saying so.
Service plus place
Full planning in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
You can see the budget at all times
Use this when the whole market has a trust problem.
Speaks to the customer
For a couple who have just realised how many decisions there are
Use this where naming who it is for filters better than naming what it is.
Credential-led
Wedding planners in [your town] — fully insured
Use this where the licence is the first thing people look for.
The question they typed
Need a wedding planner in [your town]?
Use this to mirror the search that brought them here.
The standard
Handing over a day that runs without you managing it
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Wedding planners who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just full planning. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Check your date — a call about what you actually want the day to feel like
Use this where the headline sits right on top of the button.
Writing for wedding planners: what actually matters
What should a wedding planner’s website say that a generic one does not?
Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for wedding planners is losing control of their own day, and a budget that drifts without anyone saying so. And what happens next: a call about what you actually want the day to feel like. Everything else on the page is decoration by comparison.
What does a couple who have just realised how many decisions there are check first?
The credential, then the proof. For wedding planners it sounds like this. You can see the budget at all times. We take no kickbacks from vendors. Everyone has the timeline before the day. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a wedding planner’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a call about what you actually want the day to feel like" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining losing control of their own day, and a budget that drifts without anyone saying so — there, specifics earn their length.
Everything else for wedding planners
Homepage headline for other trades
- Plumber
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