Elevator pitch examples for wedding planners
An elevator pitch fails when it describes the business instead of giving the listener a reason to ask a second question. These end somewhere the other person can pick up.
Ten of them follow, written for wedding planners rather than filled in from a template. Your customer is a couple who have just realised how many decisions there are, and what they are weighing up before they get in touch is losing control of their own day, and a budget that drifts without anyone saying so.
The one-liner
We are wedding planners in [your town] — we plan full planning and partial planning for a couple who have just realised how many decisions there are.
Use this when you have one sentence and no idea who you are talking to.
Problem first
The thing people worry about with wedding planners is losing control of their own day, and a budget that drifts without anyone saying so. That is the part we deal with. We are wedding planners, and we start with what you want the day to feel like.
Use this where the problem is instantly recognisable and the service is not.
Names who it is for
We work for a couple who have just realised how many decisions there are. Mostly full planning and partial planning. If that is not you, you probably know someone.
Use this at an event where most people are not your customer, to find the ones who are.
Credential first
We are fully insured. The venues and suppliers in this area know us by name — these are real working relationships, not a directory listing, and every event is fully covered. We mostly do full planning and partial planning.
Use this in a room where qualification is the thing that buys attention.
The contrast
Most wedding planners [what the default does]. We are the one that hands over a day that runs without you managing it. That is more or less the whole difference.
Use this when your market has a clear default and you are not it.
With a number in it
We are wedding planners — [number] years, [number] weddings, and you can see the budget at all times.
Use this when you have a real number. Do not invent one.
The origin
We started because losing control of their own day, and a budget that drifts without anyone saying so was normal in this trade and it did not need to be. So that is the business: wedding planners where we start with what you want the day to feel like.
Use this when the reason you started is short and true.
Ten seconds
Wedding planner. Full planning, mostly. [your town].
Use this when someone asks what you do and is already half-turned away.
Ends with the ask
We are wedding planners doing full planning and partial planning. If you ever hear someone say [the thing your customers say], that is us.
Use this when the point of the conversation is a referral, not a sale.
The warm version
[their question] — we are wedding planners. The part people usually ask about is handing over a day that runs without you managing it.
Use this where the pitch would land badly and a conversation would not.
Writing for wedding planners: what actually matters
What should a wedding planner’s website say that a generic one does not?
Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for wedding planners is losing control of their own day, and a budget that drifts without anyone saying so. And what happens next: a call about what you actually want the day to feel like. Everything else on the page is decoration by comparison.
What does a couple who have just realised how many decisions there are check first?
The credential, then the proof. For wedding planners it sounds like this. You can see the budget at all times. We take no kickbacks from vendors. Everyone has the timeline before the day. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a wedding planner’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a call about what you actually want the day to feel like" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining losing control of their own day, and a budget that drifts without anyone saying so — there, specifics earn their length.
Everything else for wedding planners
Elevator pitch for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer