Copy Examples

Homepage headline examples for virtual assistants

The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.

Ten of them follow, written for virtual assistants rather than filled in from a template. Your customer is a founder who is the bottleneck on their own calendar, and what they are weighing up before they get in touch is handing over passwords and inbox access to someone they have never met.

Service plus place

Inbox and calendar management in [your town]

Use this as the safe default. It says what and where, which is what people searched for.

The outcome

[The problem], sorted — usually within the week

Use this when the result is more compelling than the service name.

Answers the worry

I sign an NDA before I get access to anything

Use this when the whole market has a trust problem.

Speaks to the customer

For a founder who is the bottleneck on their own calendar

Use this where naming who it is for filters better than naming what it is.

Credential-led

Virtual assistants in [your town] — experienced and insured

Use this where the licence is the first thing people look for.

The question they typed

Need a virtual assistant in [your town]?

Use this to mirror the search that brought them here.

The standard

Getting to the point where they stop having to check

Use this if your differentiator is strong enough to lead with.

Plain and unglamorous

Virtual assistants who turn up and charge what they quoted

Use this when your market distrusts polish.

Specialist

Just inbox and calendar management. Nothing else.

Use this if you have narrowed and want the right people only.

With the next step in it

Start with a trial — a short trial block, so you can see the work before committing

Use this where the headline sits right on top of the button.

Writing for virtual assistants: what actually matters

What should a virtual assistant’s website say that a generic one does not?

Three things, in this order. That you are experienced and insured. That you understand the thing people are actually worried about, which for virtual assistants is handing over passwords and inbox access to someone they have never met. And what happens next: a short trial block, so you can see the work before committing. Everything else on the page is decoration by comparison.

What does a founder who is the bottleneck on their own calendar check first?

The credential, then the proof. For virtual assistants it sounds like this. I sign an NDA before I get access to anything. I can give you references from long-term clients. I start with a trial and there is no lock-in. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a virtual assistant’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a short trial block, so you can see the work before committing" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining handing over passwords and inbox access to someone they have never met — there, specifics earn their length.

Everything else for virtual assistants

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