Copy Examples

FAQ page examples for virtual assistants

An FAQ page is where the objections go that the rest of the site is too polished to name. Answer the money question first or the visitor leaves to find it.

Ten of them follow, written for virtual assistants rather than filled in from a template. Your customer is a founder who is the bottleneck on their own calendar, and what they are weighing up before they get in touch is handing over passwords and inbox access to someone they have never met.


What does it cost?

**What does it cost?** [your honest starting figure], and I start with a short trial so you can see the work first. What moves the number is [the two or three things that actually change the price] — so the quote comes after I have seen the engagement, not before.

Always answer this. The visitor who leaves to find it does not come back.

How soon can you come?

**How soon can you start?** Usually within [timeframe]. If I am booked further out than that, I say so rather than holding your date loosely.

Use this where availability is the deciding factor.

The objection, named

**[the question they are too polite to ask]** The honest answer is that handing over passwords and inbox access to someone they have never met is a real risk in this trade. What I do about it: sign an NDA before I get access to anything, and can give you references from long-term clients.

Use this for the worry people have but do not ask about.

Are you licensed and insured?

**Are you experienced and insured?** Yes. Under NDA as standard, and working in your systems rather than importing my own. Ask and I will send the documents before I start.

Use this wherever a credential is checked before anything else.

What happens when I get in touch?

**What happens after I contact you?** I start with a short trial block, so you can see the work before committing. I agree the scope and the price in writing before anything begins, and nothing starts until you say so.

Use this to take the friction out of the first contact.

What if something goes wrong?

**What if something goes wrong?** I put it right at my cost. [your guarantee, in one sentence]. I would rather fix it than argue about it, and that is easier to promise on a page than to do — so ask me for a reference from someone it happened to.

Use this where the risk is what stops people booking.

Do you do [adjacent thing]?

**Do you also do [the adjacent service people ask about]?** [Yes, and here is how] — or: no, I do not, and [who you would call instead] is who I would ring. Saying so up front saves us both a phone call.

Use this to catch the enquiries you want and deflect the ones you do not.

How do I prepare?

**Is there anything I should do beforehand?** [the one or two things that genuinely help]. Beyond that, nothing — I bring what I need.

Use this where a little preparation makes the job cheaper or faster.

How do I pay?

**How and when do I pay?** [your terms: deposit, on completion, invoice]. I do not ask for payment for work I have not done.

Use this where payment terms are a real question and silence reads badly.

Why are you more expensive?

**Why are you more expensive than the cheapest quote?** Usually because the cheap quote leaves something out. I sign an NDA before I get access to anything — that is in my price. Getting to the point where they stop having to check is the part you cannot see on a quote sheet and the part you notice a year later.

Use this only if you are, and only if you can answer it well.

Writing for virtual assistants: what actually matters

What should a virtual assistant’s website say that a generic one does not?

Three things, in this order. That you are experienced and insured. That you understand the thing people are actually worried about, which for virtual assistants is handing over passwords and inbox access to someone they have never met. And what happens next: a short trial block, so you can see the work before committing. Everything else on the page is decoration by comparison.

What does a founder who is the bottleneck on their own calendar check first?

The credential, then the proof. For virtual assistants it sounds like this. I sign an NDA before I get access to anything. I can give you references from long-term clients. I start with a trial and there is no lock-in. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a virtual assistant’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a short trial block, so you can see the work before committing" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining handing over passwords and inbox access to someone they have never met — there, specifics earn their length.