Homepage headline examples for tutors
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for tutors rather than filled in from a template. Your customer is a parent watching their child lose confidence in a subject, and what they are weighing up before they get in touch is paying weekly for months with no idea whether anything is improving.
Service plus place
Maths and science in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
I report progress rather than assume it
Use this when the whole market has a trust problem.
Speaks to the customer
For a parent watching their child lose confidence in a subject
Use this where naming who it is for filters better than naming what it is.
Credential-led
Tutors in [your town] — qualified and background-checked
Use this where the licence is the first thing people look for.
The question they typed
Need a tutor in [your town]?
Use this to mirror the search that brought them here.
The standard
Showing the parent evidence of progress they did not have to ask for
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Tutors who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just maths and science. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Book an assessment — an assessment session that tells you where the gaps really are
Use this where the headline sits right on top of the button.
Writing for tutors: what actually matters
What should a tutor’s website say that a generic one does not?
Three things, in this order. That you are qualified and background-checked. That you understand the thing people are actually worried about, which for tutors is paying weekly for months with no idea whether anything is improving. And what happens next: an assessment session that tells you where the gaps really are. Everything else on the page is decoration by comparison.
What does a parent watching their child lose confidence in a subject check first?
The credential, then the proof. For tutors it sounds like this. I report progress rather than assume it. I teach to the specification they are actually sitting. I make the first session an assessment. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a tutor’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with an assessment session that tells you where the gaps really are" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining paying weekly for months with no idea whether anything is improving — there, specifics earn their length.
Everything else for tutors
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer