Copy Examples

Elevator pitch examples for tutors

An elevator pitch fails when it describes the business instead of giving the listener a reason to ask a second question. These end somewhere the other person can pick up.

Ten of them follow, written for tutors rather than filled in from a template. Your customer is a parent watching their child lose confidence in a subject, and what they are weighing up before they get in touch is paying weekly for months with no idea whether anything is improving.

The one-liner

I am a tutor in [your town] — I work with students on maths and science and exam preparation for a parent watching their child lose confidence in a subject.

Use this when you have one sentence and no idea who you are talking to.

Problem first

The thing people worry about with tutors is paying weekly for months with no idea whether anything is improving. That is the part I deal with. I am a tutor, and the first session tells you where the gaps really are.

Use this where the problem is instantly recognisable and the service is not.

Names who it is for

I work for a parent watching their child lose confidence in a subject. Mostly maths and science and exam preparation. If that is not you, you probably know someone.

Use this at an event where most people are not your customer, to find the ones who are.

Credential first

I am qualified and background-checked. Qualified in the subject taught, background-checked, and teaching the specification your child is actually sitting. I mostly do maths and science and exam preparation.

Use this in a room where qualification is the thing that buys attention.

The contrast

Most tutors [what the default does]. I am the one that shows you evidence of progress without being asked. That is more or less the whole difference.

Use this when your market has a clear default and you are not it.

With a number in it

I am a tutor — [number] years, [number] sessions, and I report progress rather than assume it.

Use this when you have a real number. Do not invent one.

The origin

I started because paying weekly for months with no idea whether anything is improving was normal in this trade and it did not need to be. So that is the business: a tutor where the first session tells you where the gaps really are.

Use this when the reason you started is short and true.

Ten seconds

Tutor. Maths and science, mostly. [your town].

Use this when someone asks what you do and is already half-turned away.

Ends with the ask

I am a tutor doing maths and science and exam preparation. If you ever hear someone say [the thing your customers say], that is me.

Use this when the point of the conversation is a referral, not a sale.

The warm version

[their question] — I am a tutor. The part people usually ask about is showing the parent evidence of progress they did not have to ask for.

Use this where the pitch would land badly and a conversation would not.

Writing for tutors: what actually matters

What should a tutor’s website say that a generic one does not?

Three things, in this order. That you are qualified and background-checked. That you understand the thing people are actually worried about, which for tutors is paying weekly for months with no idea whether anything is improving. And what happens next: an assessment session that tells you where the gaps really are. Everything else on the page is decoration by comparison.

What does a parent watching their child lose confidence in a subject check first?

The credential, then the proof. For tutors it sounds like this. I report progress rather than assume it. I teach to the specification they are actually sitting. I make the first session an assessment. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a tutor’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with an assessment session that tells you where the gaps really are" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining paying weekly for months with no idea whether anything is improving — there, specifics earn their length.

Everything else for tutors

Elevator pitch for other trades

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