Homepage headline examples for photographers
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for photographers rather than filled in from a template. Your customer is someone who only gets one shot at this day, and what they are weighing up before they get in touch is a photographer whose portfolio is ten perfect shots from ten different weddings.
Service plus place
Weddings in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
I show you whole galleries, not ten highlights
Use this when the whole market has a trust problem.
Speaks to the customer
For someone who only gets one shot at this day
Use this where naming who it is for filters better than naming what it is.
Credential-led
Photographers in [your town] — fully insured
Use this where the licence is the first thing people look for.
The question they typed
Need a photographer in [your town]?
Use this to mirror the search that brought them here.
The standard
Showing whole galleries, because anyone can get ten good frames
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Photographers who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just weddings. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Check your date — I show you a whole gallery start to finish rather than ten highlights, before you book anything
Use this where the headline sits right on top of the button.
Writing for photographers: what actually matters
What should a photographer’s website say that a generic one does not?
Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for photographers is a photographer whose portfolio is ten perfect shots from ten different weddings. And what happens next: I show you a whole gallery start to finish rather than ten highlights, before you book anything. Everything else on the page is decoration by comparison.
What does someone who only gets one shot at this day check first?
The credential, then the proof. For photographers it sounds like this. I show you whole galleries, not ten highlights. I give you a written contract and a delivery date. I bring backup equipment to every shoot. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a photographer’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I show you a whole gallery start to finish rather than ten highlights, before you book anything" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a photographer whose portfolio is ten perfect shots from ten different weddings — there, specifics earn their length.
Everything else for photographers
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer