Call to action examples for photographers
Most calls to action fail because they ask for more commitment than the visitor is ready to give. These vary the ask, not just the verb.
Ten of them follow, written for photographers rather than filled in from a template. Your customer is someone who only gets one shot at this day, and what they are weighing up before they get in touch is a photographer whose portfolio is ten perfect shots from ten different weddings.
Plain button
**Check your date**
Use this as the default. Say the action, not "submit".
Button with the objection handled
**Check your date** I show you a whole gallery start to finish rather than ten highlights, before you book anything. No obligation, and no one will chase you.
Use this where people hover but do not click.
For the urgent visitor
**Call [phone number]** — I answer between [hours]
Use this for the person who has already decided.
For the one still deciding
Not ready to book? I show you a whole gallery start to finish rather than ten highlights, before you book anything — ask anything you like, and if I am not the right fit I will say so.
Use this as a second, softer CTA further down the page.
With the price anxiety answered
**Check your date** I show you whole galleries, not ten highlights. You will know the number before you commit to anything.
Use this where cost is the thing stopping the click.
With proof next to it
Fully insured. I give you a written contract and a delivery date. **Check your date**
Use this at the bottom of a long page, where the reader needs one last reason.
Scarcity, honestly
I take [number] shoots at a time so the standard holds. **Check your date**
Use this only if it is true. If you invent it, it reads as a trick.
Form intro line
Tell me what you need and I will come back to you [within X hours]. I show you a whole gallery start to finish rather than ten highlights, before you book anything.
Use this as the sentence directly above a contact form.
After the services list
Not sure which of those you need? That is normal. I show you a whole gallery start to finish rather than ten highlights, before you book anything. **Check your date**
Use this where the CTA follows a list and should not repeat it.
The quiet one
When you are ready, I show you a whole gallery start to finish rather than ten highlights, before you book anything. There is no rush, and there is no pressure from me.
Use this where a hard sell would be wrong — sensitive or considered purchases.
Writing for photographers: what actually matters
What should a photographer’s website say that a generic one does not?
Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for photographers is a photographer whose portfolio is ten perfect shots from ten different weddings. And what happens next: I show you a whole gallery start to finish rather than ten highlights, before you book anything. Everything else on the page is decoration by comparison.
What does someone who only gets one shot at this day check first?
The credential, then the proof. For photographers it sounds like this. I show you whole galleries, not ten highlights. I give you a written contract and a delivery date. I bring backup equipment to every shoot. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a photographer’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I show you a whole gallery start to finish rather than ten highlights, before you book anything" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a photographer whose portfolio is ten perfect shots from ten different weddings — there, specifics earn their length.
Everything else for photographers
Call to action for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer