Copy Examples

Call to action examples for models

Most calls to action fail because they ask for more commitment than the visitor is ready to give. These vary the ask, not just the verb.

Ten of them follow, written for models rather than filled in from a template. Your customer is a casting director or brand comparing thirty portfolios in a sitting, and what they are weighing up before they get in touch is booking from a portfolio that is three years old and stats that no longer match.

Plain button

**View portfolio**

Use this as the default. Say the action, not "submit".

Button with the objection handled

**View portfolio** Check the current digitals and measurements, then book through my agency. No obligation, and no one will chase you.

Use this where people hover but do not click.

For the urgent visitor

**Call [phone number]** — I answer between [hours]

Use this for the person who has already decided.

For the one still deciding

Not ready to book? Check the current digitals and measurements, then book through my agency — ask anything you like, and if I am not the right fit I will say so.

Use this as a second, softer CTA further down the page.

With the price anxiety answered

**View portfolio** My measurements are dated and current. You will know the number before you commit to anything.

Use this where cost is the thing stopping the click.

With proof next to it

A represented model. My portfolio shows this year, not three years ago. **View portfolio**

Use this at the bottom of a long page, where the reader needs one last reason.

Scarcity, honestly

I take [number] bookings at a time so the standard holds. **View portfolio**

Use this only if it is true. If you invent it, it reads as a trick.

Form intro line

Tell me what you need and I will come back to you [within X hours]. Check the current digitals and measurements, then book through my agency.

Use this as the sentence directly above a contact form.

After the services list

Not sure which of those you need? That is normal. Check the current digitals and measurements, then book through my agency. **View portfolio**

Use this where the CTA follows a list and should not repeat it.

The quiet one

When you are ready, check the current digitals and measurements, then book through my agency. There is no rush, and there is no pressure from me.

Use this where a hard sell would be wrong — sensitive or considered purchases.

Writing for models: what actually matters

What should a model’s website say that a generic one does not?

Three things, in this order. That you are represented. That you understand the thing people are actually worried about, which for models is booking from a portfolio that is three years old and stats that no longer match. And what happens next: check the current digitals and measurements, then book through my agency. Everything else on the page is decoration by comparison.

What does a casting director or brand comparing thirty portfolios in a sitting check first?

The credential, then the proof. For models it sounds like this. My measurements are dated and current. My portfolio shows this year, not three years ago. I state my representation and any union status. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a model’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Check the current digitals and measurements, then book through my agency" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining booking from a portfolio that is three years old and stats that no longer match — there, specifics earn their length.

Everything else for models

Call to action for other trades

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