Elevator pitch examples for models
An elevator pitch fails when it describes the business instead of giving the listener a reason to ask a second question. These end somewhere the other person can pick up.
Ten of them follow, written for models rather than filled in from a template. Your customer is a casting director or brand comparing thirty portfolios in a sitting, and what they are weighing up before they get in touch is booking from a portfolio that is three years old and stats that no longer match.
The one-liner
I am a model in [your town] — I work in editorial and commercial for a casting director or brand comparing thirty portfolios in a sitting.
Use this when you have one sentence and no idea who you are talking to.
Problem first
The thing people worry about with models is booking from a portfolio that is three years old and stats that no longer match. That is the part I deal with. I am a model, and the measurements and digitals carry a date, and the date is recent.
Use this where the problem is instantly recognisable and the service is not.
Names who it is for
I work for a casting director or brand comparing thirty portfolios in a sitting. Mostly editorial and commercial. If that is not you, you probably know someone.
Use this at an event where most people are not your customer, to find the ones who are.
Credential first
I am a represented model. Agency representation, measurements current within the last month, and a portfolio that is actually recent. I mostly do editorial and commercial.
Use this in a room where qualification is the thing that buys attention.
The contrast
Most models [what the default does]. I am the one that keeps the portfolio and the stats current. That is more or less the whole difference.
Use this when your market has a clear default and you are not it.
With a number in it
I am a model — [number] years, [number] bookings, and my measurements are dated and current.
Use this when you have a real number. Do not invent one.
The origin
I started because booking from a portfolio that is three years old and stats that no longer match was normal in this trade and it did not need to be. So that is the business: a model where the measurements and digitals carry a date, and the date is recent.
Use this when the reason you started is short and true.
Ten seconds
Model. Editorial, mostly. [your town].
Use this when someone asks what you do and is already half-turned away.
Ends with the ask
I am a model doing editorial and commercial. If you ever hear someone say [the thing your customers say], that is me.
Use this when the point of the conversation is a referral, not a sale.
The warm version
[their question] — I am a model. The part people usually ask about is keeping the digitals and measurements genuinely current.
Use this where the pitch would land badly and a conversation would not.
Writing for models: what actually matters
What should a model’s website say that a generic one does not?
Three things, in this order. That you are represented. That you understand the thing people are actually worried about, which for models is booking from a portfolio that is three years old and stats that no longer match. And what happens next: check the current digitals and measurements, then book through my agency. Everything else on the page is decoration by comparison.
What does a casting director or brand comparing thirty portfolios in a sitting check first?
The credential, then the proof. For models it sounds like this. My measurements are dated and current. My portfolio shows this year, not three years ago. I state my representation and any union status. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a model’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Check the current digitals and measurements, then book through my agency" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining booking from a portfolio that is three years old and stats that no longer match — there, specifics earn their length.
Everything else for models
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