Elevator pitch examples for massage therapists
An elevator pitch fails when it describes the business instead of giving the listener a reason to ask a second question. These end somewhere the other person can pick up.
Ten of them follow, written for massage therapists rather than filled in from a template. Your customer is someone carrying a knot they have had for months, and what they are weighing up before they get in touch is awkwardness about the room, the draping and what is expected of them.
The one-liner
I am a massage therapist in [your town] — I work with people on deep tissue and sports massage for someone carrying a knot they have had for months.
Use this when you have one sentence and no idea who you are talking to.
Problem first
The thing people worry about with massage therapists is awkwardness about the room, the draping and what is expected of them. That is the part I deal with. I am a massage therapist, and I talk about what hurts before the hour starts.
Use this where the problem is instantly recognisable and the service is not.
Names who it is for
I work for someone carrying a knot they have had for months. Mostly deep tissue and sports massage. If that is not you, you probably know someone.
Use this at an event where most people are not your customer, to find the ones who are.
Credential first
I am a licensed massage therapist. Trained in the specific modalities offered rather than a general certificate. I mostly do deep tissue and sports massage.
Use this in a room where qualification is the thing that buys attention.
The contrast
Most massage therapists [what the default does]. I am the one that listens to what the body is asking for. That is more or less the whole difference.
Use this when your market has a clear default and you are not it.
With a number in it
I am a massage therapist — [number] years, [number] sessions, and I describe what the session involves before you book.
Use this when you have a real number. Do not invent one.
The origin
I started because awkwardness about the room, the draping and what is expected of them was normal in this trade and it did not need to be. So that is the business: a massage therapist where I talk about what hurts before the hour starts.
Use this when the reason you started is short and true.
Ten seconds
Massage therapist. Deep tissue, mostly. [your town].
Use this when someone asks what you do and is already half-turned away.
Ends with the ask
I am a massage therapist doing deep tissue and sports massage. If you ever hear someone say [the thing your customers say], that is me.
Use this when the point of the conversation is a referral, not a sale.
The warm version
[their question] — I am a massage therapist. The part people usually ask about is listening to what the body is actually asking for.
Use this where the pitch would land badly and a conversation would not.
Writing for massage therapists: what actually matters
What should a massage therapist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for massage therapists is awkwardness about the room, the draping and what is expected of them. And what happens next: I talk about what hurts and what you want from the hour. Everything else on the page is decoration by comparison.
What does someone carrying a knot they have had for months check first?
The credential, then the proof. For massage therapists it sounds like this. I describe what the session involves before you book. I let you set the pressure. I keep the room quiet, private and clean. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a massage therapist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I talk about what hurts and what you want from the hour" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining awkwardness about the room, the draping and what is expected of them — there, specifics earn their length.
Everything else for massage therapists
Elevator pitch for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Personal Trainer
- Dentist