Homepage headline examples for massage therapists
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for massage therapists rather than filled in from a template. Your customer is someone carrying a knot they have had for months, and what they are weighing up before they get in touch is awkwardness about the room, the draping and what is expected of them.
Service plus place
Deep tissue in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
I describe what the session involves before you book
Use this when the whole market has a trust problem.
Speaks to the customer
For someone carrying a knot they have had for months
Use this where naming who it is for filters better than naming what it is.
Credential-led
Massage therapists in [your town] — licensed and insured
Use this where the licence is the first thing people look for.
The question they typed
Need a massage therapist in [your town]?
Use this to mirror the search that brought them here.
The standard
Listening to what the body is actually asking for
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Massage therapists who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just deep tissue. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Book a session — I talk about what hurts and what you want from the hour
Use this where the headline sits right on top of the button.
Writing for massage therapists: what actually matters
What should a massage therapist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for massage therapists is awkwardness about the room, the draping and what is expected of them. And what happens next: I talk about what hurts and what you want from the hour. Everything else on the page is decoration by comparison.
What does someone carrying a knot they have had for months check first?
The credential, then the proof. For massage therapists it sounds like this. I describe what the session involves before you book. I let you set the pressure. I keep the room quiet, private and clean. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a massage therapist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I talk about what hurts and what you want from the hour" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining awkwardness about the room, the draping and what is expected of them — there, specifics earn their length.
Everything else for massage therapists
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Personal Trainer
- Dentist