Homepage headline examples for marketing consultants
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for marketing consultants rather than filled in from a template. Your customer is a founder who has tried three agencies, and what they are weighing up before they get in touch is paying for a strategy deck that nobody ever acts on.
Service plus place
Marketing strategy in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
We show our work with the numbers attached
Use this when the whole market has a trust problem.
Speaks to the customer
For a founder who has tried three agencies
Use this where naming who it is for filters better than naming what it is.
Credential-led
Marketing consultants in [your town] — independent
Use this where the licence is the first thing people look for.
The question they typed
Need a marketing consultant in [your town]?
Use this to mirror the search that brought them here.
The standard
Leaving behind something the team can actually run
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Marketing consultants who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just marketing strategy. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Book a discovery call — a paid discovery session, so you get something useful even if we stop there
Use this where the headline sits right on top of the button.
Writing for marketing consultants: what actually matters
What should a marketing consultant’s website say that a generic one does not?
Three things, in this order. That you are independent. That you understand the thing people are actually worried about, which for marketing consultants is paying for a strategy deck that nobody ever acts on. And what happens next: a paid discovery session, so you get something useful even if we stop there. Everything else on the page is decoration by comparison.
What does a founder who has tried three agencies check first?
The credential, then the proof. For marketing consultants it sounds like this. We show our work with the numbers attached. We leave a plan your team can run without us. We work to a fixed scope and a fixed fee. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a marketing consultant’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a paid discovery session, so you get something useful even if we stop there" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining paying for a strategy deck that nobody ever acts on — there, specifics earn their length.
Everything else for marketing consultants
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer