Elevator pitch examples for marketing consultants
An elevator pitch fails when it describes the business instead of giving the listener a reason to ask a second question. These end somewhere the other person can pick up.
Ten of them follow, written for marketing consultants rather than filled in from a template. Your customer is a founder who has tried three agencies, and what they are weighing up before they get in touch is paying for a strategy deck that nobody ever acts on.
The one-liner
We are marketing consultants in [your town] — we take on marketing strategy and brand positioning for a founder who has tried three agencies.
Use this when you have one sentence and no idea who you are talking to.
Problem first
The thing people worry about with marketing consultants is paying for a strategy deck that nobody ever acts on. That is the part we deal with. We are marketing consultants, and the scope and the fee are fixed before we start.
Use this where the problem is instantly recognisable and the service is not.
Names who it is for
We work for a founder who has tried three agencies. Mostly marketing strategy and brand positioning. If that is not you, you probably know someone.
Use this at an event where most people are not your customer, to find the ones who are.
Credential first
We are independent. Independent, with case studies that include the numbers rather than only the awards. We mostly do marketing strategy and brand positioning.
Use this in a room where qualification is the thing that buys attention.
The contrast
Most marketing consultants [what the default does]. We are the one that leaves behind something the team can actually run. That is more or less the whole difference.
Use this when your market has a clear default and you are not it.
With a number in it
We are marketing consultants — [number] years, [number] projects, and we show our work with the numbers attached.
Use this when you have a real number. Do not invent one.
The origin
We started because paying for a strategy deck that nobody ever acts on was normal in this trade and it did not need to be. So that is the business: marketing consultants where the scope and the fee are fixed before we start.
Use this when the reason you started is short and true.
Ten seconds
Marketing consultant. Marketing strategy, mostly. [your town].
Use this when someone asks what you do and is already half-turned away.
Ends with the ask
We are marketing consultants doing marketing strategy and brand positioning. If you ever hear someone say [the thing your customers say], that is us.
Use this when the point of the conversation is a referral, not a sale.
The warm version
[their question] — we are marketing consultants. The part people usually ask about is leaving behind something the team can actually run.
Use this where the pitch would land badly and a conversation would not.
Writing for marketing consultants: what actually matters
What should a marketing consultant’s website say that a generic one does not?
Three things, in this order. That you are independent. That you understand the thing people are actually worried about, which for marketing consultants is paying for a strategy deck that nobody ever acts on. And what happens next: a paid discovery session, so you get something useful even if we stop there. Everything else on the page is decoration by comparison.
What does a founder who has tried three agencies check first?
The credential, then the proof. For marketing consultants it sounds like this. We show our work with the numbers attached. We leave a plan your team can run without us. We work to a fixed scope and a fixed fee. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a marketing consultant’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a paid discovery session, so you get something useful even if we stop there" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining paying for a strategy deck that nobody ever acts on — there, specifics earn their length.
Everything else for marketing consultants
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