Elevator pitch examples for hair stylists
An elevator pitch fails when it describes the business instead of giving the listener a reason to ask a second question. These end somewhere the other person can pick up.
Ten of them follow, written for hair stylists rather than filled in from a template. Your customer is someone who has brought a photo and been let down before, and what they are weighing up before they get in touch is walking out with a colour they hate and having to live with it for months.
The one-liner
I am a hair stylist in [your town] — I do cut and colour and balayage and highlights for someone who has brought a photo and been let down before.
Use this when you have one sentence and no idea who you are talking to.
Problem first
The thing people worry about with hair stylists is walking out with a colour they hate and having to live with it for months. That is the part I deal with. I am a hair stylist, and I talk about what your hair will actually do first.
Use this where the problem is instantly recognisable and the service is not.
Names who it is for
I work for someone who has brought a photo and been let down before. Mostly cut and colour and balayage and highlights. If that is not you, you probably know someone.
Use this at an event where most people are not your customer, to find the ones who are.
Credential first
I am a licensed cosmetologist. Trained on the specific techniques offered here rather than a general certificate. I mostly do cut and colour and balayage and highlights.
Use this in a room where qualification is the thing that buys attention.
The contrast
Most hair stylists [what the default does]. I am the one that says no to the thing that would wreck your hair. That is more or less the whole difference.
Use this when your market has a clear default and you are not it.
With a number in it
I am a hair stylist — [number] years, [number] appointments, and I consult before a single foil goes in.
Use this when you have a real number. Do not invent one.
The origin
I started because walking out with a colour they hate and having to live with it for months was normal in this trade and it did not need to be. So that is the business: a hair stylist where I talk about what your hair will actually do first.
Use this when the reason you started is short and true.
Ten seconds
Hair stylist. Cut and colour, mostly. [your town].
Use this when someone asks what you do and is already half-turned away.
Ends with the ask
I am a hair stylist doing cut and colour and balayage and highlights. If you ever hear someone say [the thing your customers say], that is me.
Use this when the point of the conversation is a referral, not a sale.
The warm version
[their question] — I am a hair stylist. The part people usually ask about is saying no to the thing that would wreck their hair.
Use this where the pitch would land badly and a conversation would not.
Writing for hair stylists: what actually matters
What should a hair stylist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for hair stylists is walking out with a colour they hate and having to live with it for months. And what happens next: a consultation where I talk about what your hair will actually do. Everything else on the page is decoration by comparison.
What does someone who has brought a photo and been let down before check first?
The credential, then the proof. For hair stylists it sounds like this. I consult before a single foil goes in. I can show you work on hair like yours. I will say no if it would wreck your hair. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a hair stylist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a consultation where I talk about what your hair will actually do" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining walking out with a colour they hate and having to live with it for months — there, specifics earn their length.
Everything else for hair stylists
Elevator pitch for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer