Homepage headline examples for hair stylists
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for hair stylists rather than filled in from a template. Your customer is someone who has brought a photo and been let down before, and what they are weighing up before they get in touch is walking out with a colour they hate and having to live with it for months.
Service plus place
Cut and colour in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
I consult before a single foil goes in
Use this when the whole market has a trust problem.
Speaks to the customer
For someone who has brought a photo and been let down before
Use this where naming who it is for filters better than naming what it is.
Credential-led
Hair stylists in [your town] — licensed and insured
Use this where the licence is the first thing people look for.
The question they typed
Need a hair stylist in [your town]?
Use this to mirror the search that brought them here.
The standard
Saying no to the thing that would wreck their hair
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Hair stylists who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just cut and colour. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Book a consultation — a consultation where I talk about what your hair will actually do
Use this where the headline sits right on top of the button.
Writing for hair stylists: what actually matters
What should a hair stylist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for hair stylists is walking out with a colour they hate and having to live with it for months. And what happens next: a consultation where I talk about what your hair will actually do. Everything else on the page is decoration by comparison.
What does someone who has brought a photo and been let down before check first?
The credential, then the proof. For hair stylists it sounds like this. I consult before a single foil goes in. I can show you work on hair like yours. I will say no if it would wreck your hair. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a hair stylist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a consultation where I talk about what your hair will actually do" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining walking out with a colour they hate and having to live with it for months — there, specifics earn their length.
Everything else for hair stylists
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer