Elevator pitch examples for dentists
An elevator pitch fails when it describes the business instead of giving the listener a reason to ask a second question. These end somewhere the other person can pick up.
Ten of them follow, written for dentists rather than filled in from a template. Your customer is someone who has put this off for longer than they will admit, and what they are weighing up before they get in touch is pain, judgement about how long it has been, and a bill they did not agree to.
The one-liner
We are dentists in [your town] — we treat check-ups and cleanings and fillings and crowns for someone who has put this off for longer than they will admit.
Use this when you have one sentence and no idea who you are talking to.
Problem first
The thing people worry about with dentists is pain, judgement about how long it has been, and a bill they did not agree to. That is the part we deal with. We are dentists, and we examine, explain, and give you a written estimate first.
Use this where the problem is instantly recognisable and the service is not.
Names who it is for
We work for someone who has put this off for longer than they will admit. Mostly check-ups and cleanings and fillings and crowns. If that is not you, you probably know someone.
Use this at an event where most people are not your customer, to find the ones who are.
Credential first
We are a licensed dental practice. State licensed, with the whole team trained in treating anxious patients rather than just tolerating them. We mostly do check-ups and cleanings and fillings and crowns.
Use this in a room where qualification is the thing that buys attention.
The contrast
Most dentists [what the default does]. We are the one that never makes anyone feel bad about the gap since their last visit. That is more or less the whole difference.
Use this when your market has a clear default and you are not it.
With a number in it
We are dentists — [number] years, [number] appointments, and we confirm the cost before treatment.
Use this when you have a real number. Do not invent one.
The origin
We started because pain, judgement about how long it has been, and a bill they did not agree to was normal in this trade and it did not need to be. So that is the business: dentists where we examine, explain, and give you a written estimate first.
Use this when the reason you started is short and true.
Ten seconds
Dentist. Check-ups and cleanings, mostly. [your town].
Use this when someone asks what you do and is already half-turned away.
Ends with the ask
We are dentists doing check-ups and cleanings and fillings and crowns. If you ever hear someone say [the thing your customers say], that is us.
Use this when the point of the conversation is a referral, not a sale.
The warm version
[their question] — we are dentists. The part people usually ask about is not making anyone feel bad about the gap since their last visit.
Use this where the pitch would land badly and a conversation would not.
Writing for dentists: what actually matters
What should a dentist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for dentists is pain, judgement about how long it has been, and a bill they did not agree to. And what happens next: an exam, an explanation, and a written estimate before anything is booked. Everything else on the page is decoration by comparison.
What does someone who has put this off for longer than they will admit check first?
The credential, then the proof. For dentists it sounds like this. We confirm the cost before treatment. We do not lecture anyone about flossing. We offer sedation if you need it. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a dentist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with an exam, an explanation, and a written estimate before anything is booked" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining pain, judgement about how long it has been, and a bill they did not agree to — there, specifics earn their length.
Everything else for dentists
Elevator pitch for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer