Homepage headline examples for dentists
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for dentists rather than filled in from a template. Your customer is someone who has put this off for longer than they will admit, and what they are weighing up before they get in touch is pain, judgement about how long it has been, and a bill they did not agree to.
Service plus place
Check-ups and cleanings in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
We confirm the cost before treatment
Use this when the whole market has a trust problem.
Speaks to the customer
For someone who has put this off for longer than they will admit
Use this where naming who it is for filters better than naming what it is.
Credential-led
Dentists in [your town] — licensed and insured
Use this where the licence is the first thing people look for.
The question they typed
Need a dentist in [your town]?
Use this to mirror the search that brought them here.
The standard
Not making anyone feel bad about the gap since their last visit
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Dentists who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just check-ups and cleanings. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Book a check-up — an exam, an explanation, and a written estimate before anything is booked
Use this where the headline sits right on top of the button.
Writing for dentists: what actually matters
What should a dentist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for dentists is pain, judgement about how long it has been, and a bill they did not agree to. And what happens next: an exam, an explanation, and a written estimate before anything is booked. Everything else on the page is decoration by comparison.
What does someone who has put this off for longer than they will admit check first?
The credential, then the proof. For dentists it sounds like this. We confirm the cost before treatment. We do not lecture anyone about flossing. We offer sedation if you need it. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a dentist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with an exam, an explanation, and a written estimate before anything is booked" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining pain, judgement about how long it has been, and a bill they did not agree to — there, specifics earn their length.
Everything else for dentists
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer