Homepage headline examples for accountants
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for accountants rather than filled in from a template. Your customer is a small business owner doing their books at eleven at night, and what they are weighing up before they get in touch is a mistake that brings a letter from the IRS, and being charged for every email.
Service plus place
Tax preparation and filing in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
We agree a fixed fee in advance
Use this when the whole market has a trust problem.
Speaks to the customer
For a small business owner doing their books at eleven at night
Use this where naming who it is for filters better than naming what it is.
Credential-led
Accountants in [your town] — CPA licensed and insured
Use this where the licence is the first thing people look for.
The question they typed
Need an accountant in [your town]?
Use this to mirror the search that brought them here.
The standard
Being reachable between January and April
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Accountants who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just tax preparation and filing. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Book a consultation — a free call to see what you need and what it should cost
Use this where the headline sits right on top of the button.
Writing for accountants: what actually matters
What should an accountant’s website say that a generic one does not?
Three things, in this order. That you are CPA licensed and insured. That you understand the thing people are actually worried about, which for accountants is a mistake that brings a letter from the IRS, and being charged for every email. And what happens next: a free call to see what you need and what it should cost. Everything else on the page is decoration by comparison.
What does a small business owner doing their books at eleven at night check first?
The credential, then the proof. For accountants it sounds like this. We agree a fixed fee in advance. We answer questions without starting the clock. We handle the correspondence if a letter arrives. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an accountant’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a free call to see what you need and what it should cost" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a mistake that brings a letter from the IRS, and being charged for every email — there, specifics earn their length.
Everything else for accountants
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer