Copy Examples

Homepage headline examples for teachers

The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.

Ten of them follow, written for teachers rather than filled in from a template. Your customer is a parent deciding whether their child is in good hands, and what they are weighing up before they get in touch is their child going unnoticed in a class of thirty, with nobody telling them if something is wrong.

Service plus place

Middle school math in [your town]

Use this as the safe default. It says what and where, which is what people searched for.

The outcome

[The problem], sorted — usually within the week

Use this when the result is more compelling than the service name.

Answers the worry

I say what and whom I teach, precisely

Use this when the whole market has a trust problem.

Speaks to the customer

For a parent deciding whether their child is in good hands

Use this where naming who it is for filters better than naming what it is.

Credential-led

Teachers in [your town] — certified

Use this where the licence is the first thing people look for.

The question they typed

Need a teacher in [your town]?

Use this to mirror the search that brought them here.

The standard

Writing for parents rather than for an evaluator

Use this if your differentiator is strong enough to lead with.

Plain and unglamorous

Teachers who turn up and charge what they quoted

Use this when your market distrusts polish.

Specialist

Just middle school math. Nothing else.

Use this if you have narrowed and want the right people only.

With the next step in it

Get in touch — email, and I answer within a school day

Use this where the headline sits right on top of the button.

Writing for teachers: what actually matters

What should a teacher’s website say that a generic one does not?

Three things, in this order. That you are certified. That you understand the thing people are actually worried about, which for teachers is their child going unnoticed in a class of thirty, with nobody telling them if something is wrong. And what happens next: email, and I answer within a school day. Everything else on the page is decoration by comparison.

What does a parent deciding whether their child is in good hands check first?

The credential, then the proof. For teachers it sounds like this. I say what and whom I teach, precisely. I name my certification and endorsements. I explain how I communicate with families. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a teacher’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Email, and I answer within a school day" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining their child going unnoticed in a class of thirty, with nobody telling them if something is wrong — there, specifics earn their length.

Everything else for teachers

Homepage headline for other trades

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