Homepage headline examples for roofers
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for roofers rather than filled in from a template. Your customer is a homeowner with a stain on the ceiling or hail on the news, and what they are weighing up before they get in touch is storm-chasers who take a deposit and disappear.
Service plus place
Roof replacement in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
We photograph the roof before and after
Use this when the whole market has a trust problem.
Speaks to the customer
For a homeowner with a stain on the ceiling or hail on the news
Use this where naming who it is for filters better than naming what it is.
Credential-led
Roofers in [your town] — licensed, bonded and insured
Use this where the licence is the first thing people look for.
The question they typed
Need a roofer in [your town]?
Use this to mirror the search that brought them here.
The standard
Still being in town when the warranty is called on
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Roofers who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just roof replacement. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Book a roof inspection — we get on the roof, photograph what we find, and show you
Use this where the headline sits right on top of the button.
Writing for roofers: what actually matters
What should a roofer’s website say that a generic one does not?
Three things, in this order. That you are licensed, bonded and insured. That you understand the thing people are actually worried about, which for roofers is storm-chasers who take a deposit and disappear. And what happens next: we get on the roof, photograph what we find, and show you. Everything else on the page is decoration by comparison.
What does a homeowner with a stain on the ceiling or hail on the news check first?
The credential, then the proof. For roofers it sounds like this. We photograph the roof before and after. We carry workers comp, so a fall is never your liability. We are certified by the manufacturers whose materials we fit. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a roofer’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We get on the roof, photograph what we find, and show you" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining storm-chasers who take a deposit and disappear — there, specifics earn their length.
Everything else for roofers
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer
- Dentist