Copy Examples

Homepage headline examples for realtors

The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.

Ten of them follow, written for realtors rather than filled in from a template. Your customer is someone selling the house they raised their children in, or buying their first, and what they are weighing up before they get in touch is every agent bio sounding the same, so nobody can tell them apart.

Service plus place

Listing and selling in [your town]

Use this as the safe default. It says what and where, which is what people searched for.

The outcome

[The problem], sorted — usually within the week

Use this when the result is more compelling than the service name.

Answers the worry

I publish my days-on-market and sale-to-list numbers

Use this when the whole market has a trust problem.

Speaks to the customer

For someone selling the house they raised their children in, or buying their first

Use this where naming who it is for filters better than naming what it is.

Credential-led

Realtors in [your town] — licensed and local

Use this where the licence is the first thing people look for.

The question they typed

Need a realtor in [your town]?

Use this to mirror the search that brought them here.

The standard

Publishing the numbers other agents describe in adjectives

Use this if your differentiator is strong enough to lead with.

Plain and unglamorous

Realtors who turn up and charge what they quoted

Use this when your market distrusts polish.

Specialist

Just listing and selling. Nothing else.

Use this if you have narrowed and want the right people only.

With the next step in it

Get a valuation — a valuation that shows you the comparables, not just a number

Use this where the headline sits right on top of the button.

Writing for realtors: what actually matters

What should a realtor’s website say that a generic one does not?

Three things, in this order. That you are licensed and local. That you understand the thing people are actually worried about, which for realtors is every agent bio sounding the same, so nobody can tell them apart. And what happens next: a valuation that shows you the comparables, not just a number. Everything else on the page is decoration by comparison.

What does someone selling the house they raised their children in, or buying their first check first?

The credential, then the proof. For realtors it sounds like this. I publish my days-on-market and sale-to-list numbers. I answer my own phone. I name the neighbourhoods I actually work. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a realtor’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a valuation that shows you the comparables, not just a number" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining every agent bio sounding the same, so nobody can tell them apart — there, specifics earn their length.

Everything else for realtors

Homepage headline for other trades

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