FAQ page examples for optometrists

**What does it cost?** [your honest starting figure], and the exam and the shop are kept honestly separate. What moves the number is [the two or three things that actually change the price] — so the quote comes after we have seen the appointment, not before.

Always answer this. The visitor who leaves to find it does not come back.

**How soon can you start?** Usually within [timeframe]. If we are booked further out than that, we say so rather than holding your date loosely.

Use this where availability is the deciding factor.

**[the question they are too polite to ask]** The honest answer is that a hard sell on frames at the end of a medical appointment is a real risk in this trade. What we do about it: give you your prescription to take anywhere, and price the exam and the eyewear separately.

Use this for the worry people have but do not ask about.

**Are you licensed optometrists?** Yes. Doctor of Optometry, licensed, with imaging that catches what a basic sight test does not. Ask and we will send the documents before we start.

Use this wherever a credential is checked before anything else.

**What happens after I contact you?** We start with a full exam and time to ask your questions. We agree the scope and the price in writing before anything begins, and nothing starts until you say so.

Use this to take the friction out of the first contact.

**What if something goes wrong?** We put it right at our cost. [your guarantee, in one sentence]. We would rather fix it than argue about it, and that is easier to promise on a page than to do — so ask us for a reference from someone it happened to.

Use this where the risk is what stops people booking.

**Do you also do [the adjacent service people ask about]?** [Yes, and here is how] — or: no, we do not, and [who you would call instead] is who we would ring. Saying so up front saves us both a phone call.

Use this to catch the enquiries you want and deflect the ones you do not.

**Is there anything I should do beforehand?** [the one or two things that genuinely help]. Beyond that, nothing — we bring what we need.

Use this where a little preparation makes the job cheaper or faster.

**How and when do I pay?** [your terms: deposit, on completion, invoice]. We do not ask for payment for work we have not done.

Use this where payment terms are a real question and silence reads badly.

**Why are you more expensive than the cheapest quote?** Usually because the cheap quote leaves something out. We give you your prescription to take anywhere — that is in our price. Keeping the exam and the shop honestly separate is the part you cannot see on a quote sheet and the part you notice a year later.

Use this only if you are, and only if you can answer it well.