Homepage headline examples for optometrists
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for optometrists rather than filled in from a template. Your customer is someone squinting at road signs who has not been in three years, and what they are weighing up before they get in touch is a hard sell on frames at the end of a medical appointment.
Service plus place
Eye exams in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
We give you your prescription to take anywhere
Use this when the whole market has a trust problem.
Speaks to the customer
For someone squinting at road signs who has not been in three years
Use this where naming who it is for filters better than naming what it is.
Credential-led
Optometrists in [your town] — licensed and insured
Use this where the licence is the first thing people look for.
The question they typed
Need an optometrist in [your town]?
Use this to mirror the search that brought them here.
The standard
Keeping the exam and the shop honestly separate
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Optometrists who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just eye exams. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Book an eye exam — a full exam and time to ask your questions
Use this where the headline sits right on top of the button.
Writing for optometrists: what actually matters
What should an optometrist’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for optometrists is a hard sell on frames at the end of a medical appointment. And what happens next: a full exam and time to ask your questions. Everything else on the page is decoration by comparison.
What does someone squinting at road signs who has not been in three years check first?
The credential, then the proof. For optometrists it sounds like this. We give you your prescription to take anywhere. We price the exam and the eyewear separately. We include retinal imaging. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on an optometrist’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a full exam and time to ask your questions" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining a hard sell on frames at the end of a medical appointment — there, specifics earn their length.
Everything else for optometrists
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer