Copy Examples

Elevator pitch examples for nurses

An elevator pitch fails when it describes the business instead of giving the listener a reason to ask a second question. These end somewhere the other person can pick up.

Ten of them follow, written for nurses rather than filled in from a template. Your customer is a nurse manager, a credentialing office or a patient family checking who you are, and what they are weighing up before they get in touch is credentials that are out of date, or a specialty that is not the one they actually need.

The one-liner

I am a nurse in [your town] — I work in bedside care and case management for a nurse manager, a credentialing office or a patient family checking who you are.

Use this when you have one sentence and no idea who you are talking to.

Problem first

The thing people worry about with nurses is credentials that are out of date, or a specialty that is not the one they actually need. That is the part I deal with. I am a nurse, and licence, certifications and specialties are stated with dates.

Use this where the problem is instantly recognisable and the service is not.

Names who it is for

I work for a nurse manager, a credentialing office or a patient family checking who you are. Mostly bedside care and case management. If that is not you, you probably know someone.

Use this at an event where most people are not your customer, to find the ones who are.

Credential first

I am a registered nurse. RN licence current in this state, with the specialty certifications listed and dated. I mostly do bedside care and case management.

Use this in a room where qualification is the thing that buys attention.

The contrast

Most nurses [what the default does]. I am the one that states credentials precisely, so nobody has to ask. That is more or less the whole difference.

Use this when your market has a clear default and you are not it.

With a number in it

I am a nurse — [number] years, [number] posts, and I list my licence and certifications with dates.

Use this when you have a real number. Do not invent one.

The origin

I started because credentials that are out of date, or a specialty that is not the one they actually need was normal in this trade and it did not need to be. So that is the business: a nurse where licence, certifications and specialties are stated with dates.

Use this when the reason you started is short and true.

Ten seconds

Nurse. Bedside care, mostly. [your town].

Use this when someone asks what you do and is already half-turned away.

Ends with the ask

I am a nurse doing bedside care and case management. If you ever hear someone say [the thing your customers say], that is me.

Use this when the point of the conversation is a referral, not a sale.

The warm version

[their question] — I am a nurse. The part people usually ask about is credentials stated precisely, with dates, so nobody has to ask.

Use this where the pitch would land badly and a conversation would not.

Writing for nurses: what actually matters

What should a nurse’s website say that a generic one does not?

Three things, in this order. That you are licensed and certified. That you understand the thing people are actually worried about, which for nurses is credentials that are out of date, or a specialty that is not the one they actually need. And what happens next: tell me the unit and the shift pattern and I will say whether it fits. Everything else on the page is decoration by comparison.

What does a nurse manager, a credentialing office or a patient family checking who you are check first?

The credential, then the proof. For nurses it sounds like this. I list my licence and certifications with dates. I name the units and specialties I have worked. I keep continuing education current. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a nurse’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Tell me the unit and the shift pattern and I will say whether it fits" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining credentials that are out of date, or a specialty that is not the one they actually need — there, specifics earn their length.

Everything else for nurses

Elevator pitch for other trades

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