Homepage headline examples for nannies
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for nannies rather than filled in from a template. Your customer is a parent choosing who will be alone with their child all day, and what they are weighing up before they get in touch is leaving their child all day with someone they have met twice.
Service plus place
Full-time care in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
My background check and first aid are current and dated
Use this when the whole market has a trust problem.
Speaks to the customer
For a parent choosing who will be alone with their child all day
Use this where naming who it is for filters better than naming what it is.
Credential-led
Nannies in [your town] — background-checked and first-aid certified
Use this where the licence is the first thing people look for.
The question they typed
Need a nanny in [your town]?
Use this to mirror the search that brought them here.
The standard
Being specific about ages and routines rather than describing yourself as caring
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Nannies who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just full-time care. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Arrange a meeting — a call, then a paid trial afternoon with the children before anyone commits
Use this where the headline sits right on top of the button.
Writing for nannies: what actually matters
What should a nanny’s website say that a generic one does not?
Three things, in this order. That you are background-checked and first-aid certified. That you understand the thing people are actually worried about, which for nannies is leaving their child all day with someone they have met twice. And what happens next: a call, then a paid trial afternoon with the children before anyone commits. Everything else on the page is decoration by comparison.
What does a parent choosing who will be alone with their child all day check first?
The credential, then the proof. For nannies it sounds like this. My background check and first aid are current and dated. I give references from families you can phone. I say the ages I have looked after and for how long. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a nanny’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a call, then a paid trial afternoon with the children before anyone commits" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining leaving their child all day with someone they have met twice — there, specifics earn their length.
Everything else for nannies
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer