Copy Examples

Homepage headline examples for handymen

The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.

Ten of them follow, written for handymen rather than filled in from a template. Your customer is someone with a list of six small things and nobody who will do them, and what they are weighing up before they get in touch is nobody will take a job this small, and the ones who say yes never call back.

Service plus place

Small repairs in [your town]

Use this as the safe default. It says what and where, which is what people searched for.

The outcome

[The problem], sorted — usually within the week

Use this when the result is more compelling than the service name.

Answers the worry

I take the small jobs, which is the whole point

Use this when the whole market has a trust problem.

Speaks to the customer

For someone with a list of six small things and nobody who will do them

Use this where naming who it is for filters better than naming what it is.

Credential-led

Handymen in [your town] — insured

Use this where the licence is the first thing people look for.

The question they typed

Need a handyman in [your town]?

Use this to mirror the search that brought them here.

The standard

Actually showing up for the small job

Use this if your differentiator is strong enough to lead with.

Plain and unglamorous

Handymen who turn up and charge what they quoted

Use this when your market distrusts polish.

Specialist

Just small repairs. Nothing else.

Use this if you have narrowed and want the right people only.

With the next step in it

Get your list done — text me a photo of the job and I will tell you what it needs

Use this where the headline sits right on top of the button.

Writing for handymen: what actually matters

What should a handyman’s website say that a generic one does not?

Three things, in this order. That you are insured. That you understand the thing people are actually worried about, which for handymen is nobody will take a job this small, and the ones who say yes never call back. And what happens next: text me a photo of the job and I will tell you what it needs. Everything else on the page is decoration by comparison.

What does someone with a list of six small things and nobody who will do them check first?

The credential, then the proof. For handymen it sounds like this. I take the small jobs, which is the whole point. I tell you my hourly rate up front. I answer my own phone. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a handyman’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "Text me a photo of the job and I will tell you what it needs" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining nobody will take a job this small, and the ones who say yes never call back — there, specifics earn their length.

Everything else for handymen

Homepage headline for other trades

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