Homepage headline examples for graphic designers
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for graphic designers rather than filled in from a template. Your customer is a founder whose brand was made in Canva at midnight, and what they are weighing up before they get in touch is ending up with a logo they cannot edit and files they cannot open.
Service plus place
Brand identity and logos in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
You own the artwork and the source files
Use this when the whole market has a trust problem.
Speaks to the customer
For a founder whose brand was made in Canva at midnight
Use this where naming who it is for filters better than naming what it is.
Credential-led
Graphic designers in [your town] — independent
Use this where the licence is the first thing people look for.
The question they typed
Need a graphic designer in [your town]?
Use this to mirror the search that brought them here.
The standard
Handing over files the client can still use in five years
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Graphic designers who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just brand identity and logos. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Start a project — a short brief session, then concepts — no mood boards billed as work
Use this where the headline sits right on top of the button.
Writing for graphic designers: what actually matters
What should a graphic designer’s website say that a generic one does not?
Three things, in this order. That you are independent. That you understand the thing people are actually worried about, which for graphic designers is ending up with a logo they cannot edit and files they cannot open. And what happens next: a short brief session, then concepts — no mood boards billed as work. Everything else on the page is decoration by comparison.
What does a founder whose brand was made in Canva at midnight check first?
The credential, then the proof. For graphic designers it sounds like this. You own the artwork and the source files. I state the number of revisions up front. I deliver brand guidelines so it stays consistent. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a graphic designer’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a short brief session, then concepts — no mood boards billed as work" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining ending up with a logo they cannot edit and files they cannot open — there, specifics earn their length.
Everything else for graphic designers
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer