Homepage headline examples for coaches
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for coaches rather than filled in from a template. Your customer is someone at a decision point who is not sure coaching is even the right help, and what they are weighing up before they get in touch is hiring a coach in a field where anyone can use the title.
Service plus place
One-to-one coaching in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
I name my accreditation and who supervises me
Use this when the whole market has a trust problem.
Speaks to the customer
For someone at a decision point who is not sure coaching is even the right help
Use this where naming who it is for filters better than naming what it is.
Credential-led
Coaches in [your town] — accredited and supervised
Use this where the licence is the first thing people look for.
The question they typed
Need a coach in [your town]?
Use this to mirror the search that brought them here.
The standard
Being willing to say that coaching is not what someone needs
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Coaches who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just one-to-one coaching. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Book an intro call — a free thirty-minute conversation to see whether coaching is the right thing at all
Use this where the headline sits right on top of the button.
Writing for coaches: what actually matters
What should a coach’s website say that a generic one does not?
Three things, in this order. That you are accredited and supervised. That you understand the thing people are actually worried about, which for coaches is hiring a coach in a field where anyone can use the title. And what happens next: a free thirty-minute conversation to see whether coaching is the right thing at all. Everything else on the page is decoration by comparison.
What does someone at a decision point who is not sure coaching is even the right help check first?
The credential, then the proof. For coaches it sounds like this. I name my accreditation and who supervises me. I explain what coaching is and what it is not. I offer a free first conversation with no obligation. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a coach’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I start with a free thirty-minute conversation to see whether coaching is the right thing at all" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining hiring a coach in a field where anyone can use the title — there, specifics earn their length.
Everything else for coaches
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer