Elevator pitch examples for cleaning services
An elevator pitch fails when it describes the business instead of giving the listener a reason to ask a second question. These end somewhere the other person can pick up.
Ten of them follow, written for cleaning services rather than filled in from a template. Your customer is a household that has run out of weekend, and what they are weighing up before they get in touch is strangers in the house unsupervised, and a different crew every week.
The one-liner
We are cleaning services in [your town] — we handle regular home cleaning and deep cleans for a household that has run out of weekend.
Use this when you have one sentence and no idea who you are talking to.
Problem first
The thing people worry about with cleaning services is strangers in the house unsupervised, and a different crew every week. That is the part we deal with. We are cleaning services, and we walk through and give you a fixed quote, not an hourly guess.
Use this where the problem is instantly recognisable and the service is not.
Names who it is for
We work for a household that has run out of weekend. Mostly regular home cleaning and deep cleans. If that is not you, you probably know someone.
Use this at an event where most people are not your customer, to find the ones who are.
Credential first
We are insured, bonded and background-checked. Bonded and every cleaner background-checked, because we are in your house when you are not. We mostly do regular home cleaning and deep cleans.
Use this in a room where qualification is the thing that buys attention.
The contrast
Most cleaning services [what the default does]. We are the one that sends the same people every time. That is more or less the whole difference.
Use this when your market has a clear default and you are not it.
With a number in it
We are cleaning services — [number] years, [number] visits, and you get the same team every visit.
Use this when you have a real number. Do not invent one.
The origin
We started because strangers in the house unsupervised, and a different crew every week was normal in this trade and it did not need to be. So that is the business: cleaning services where we walk through and give you a fixed quote, not an hourly guess.
Use this when the reason you started is short and true.
Ten seconds
Cleaning service. Regular home cleaning, mostly. [your town].
Use this when someone asks what you do and is already half-turned away.
Ends with the ask
We are cleaning services doing regular home cleaning and deep cleans. If you ever hear someone say [the thing your customers say], that is us.
Use this when the point of the conversation is a referral, not a sale.
The warm version
[their question] — we are cleaning services. The part people usually ask about is sending the same people every time.
Use this where the pitch would land badly and a conversation would not.
Writing for cleaning services: what actually matters
What should a cleaning service’s website say that a generic one does not?
Three things, in this order. That you are insured, bonded and background-checked. That you understand the thing people are actually worried about, which for cleaning services is strangers in the house unsupervised, and a different crew every week. And what happens next: a walkthrough and a fixed quote, not an hourly guess. Everything else on the page is decoration by comparison.
What does a household that has run out of weekend check first?
The credential, then the proof. For cleaning services it sounds like this. You get the same team every visit. Every cleaner is background-checked and bonded. You get a checklist you can see. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a cleaning service’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We start with a walkthrough and a fixed quote, not an hourly guess" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining strangers in the house unsupervised, and a different crew every week — there, specifics earn their length.
Everything else for cleaning services
Elevator pitch for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer