Homepage headline examples for barbers
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for barbers rather than filled in from a template. Your customer is someone who has been going somewhere they have outgrown, and what they are weighing up before they get in touch is sitting down with someone who will not listen and cutting it too short.
Service plus place
Cuts and fades in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
I ask before going shorter
Use this when the whole market has a trust problem.
Speaks to the customer
For someone who has been going somewhere they have outgrown
Use this where naming who it is for filters better than naming what it is.
Credential-led
Barbers in [your town] — licensed and insured
Use this where the licence is the first thing people look for.
The question they typed
Need a barber in [your town]?
Use this to mirror the search that brought them here.
The standard
Listening for the two minutes before the cut
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Barbers who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just cuts and fades. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Book a chair — I talk through what you want before anyone picks up clippers
Use this where the headline sits right on top of the button.
Writing for barbers: what actually matters
What should a barber’s website say that a generic one does not?
Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for barbers is sitting down with someone who will not listen and cutting it too short. And what happens next: I talk through what you want before anyone picks up clippers. Everything else on the page is decoration by comparison.
What does someone who has been going somewhere they have outgrown check first?
The credential, then the proof. For barbers it sounds like this. I ask before going shorter. You can have the same barber every time. Walk-ins are genuinely welcome. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a barber’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "I talk through what you want before anyone picks up clippers" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining sitting down with someone who will not listen and cutting it too short — there, specifics earn their length.
Everything else for barbers
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Landscaper
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer