Copy Examples

Tagline ideas for plumbers

A tagline earns its place by saying the one thing you want remembered. Ten angles here, not ten rewordings of one.

Ten of them follow, written for plumbers rather than filled in from a template. Your customer is a homeowner with water somewhere it should not be, and what they are weighing up before they get in touch is that the bill will be double the quote, and that someone unvetted is coming into their home.

The service, plainly

Burst pipes and leaks in [your town].

Use this when people search for the service by name and you just need to confirm they are in the right place.

The promise

We quote before we start, and the quote is the price.

Use this when the commercial promise is the thing that wins the job.

Reliability

The plumber who turns up in the window they gave you.

Use this if doing the basic thing consistently is genuinely rare in your trade.

Credential

Licensed and insured. [Your town].

Use this where the licence or registration does the persuading.

Local

The plumber [your town] keeps recommending.

Use this when you serve one area and intend to keep serving it.

The worry, named

We give you a flat price before anyone starts work — every time.

Use this when your whole market has the same fear and nobody says it out loud.

The differentiator

Turning up when you said you would, and charging what you quoted.

Use this when you can name the standard you hold in a few words.

Specialist

Burst pipes and leaks. That is the whole list.

Use this if you have narrowed deliberately. It reads as confidence.

For the customer

For a homeowner with water somewhere it should not be.

Use this when naming who it is for does more work than naming what it is.

The invitation

We look at the problem and tell you what it will cost to fix.

Use this where the tagline sits directly above a button.

Writing for plumbers: what actually matters

What should a plumber’s website say that a generic one does not?

Three things, in this order. That you are licensed and insured. That you understand the thing people are actually worried about, which for plumbers is that the bill will be double the quote, and that someone unvetted is coming into their home. And what happens next: we look at the problem and tell you what it will cost to fix. Everything else on the page is decoration by comparison.

What does a homeowner with water somewhere it should not be check first?

The credential, then the proof. For plumbers it sounds like this. We give you a flat price before anyone starts work. We offer same-day appointments. We warranty our parts in writing. Put at least one of those above the fold rather than on a separate page nobody opens.

What is the most common mistake on a plumber’s website?

Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We look at the problem and tell you what it will cost to fix" answers the one they are actually holding. If you only fix one thing, fix that.

How long should the copy be?

Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining that the bill will be double the quote, and that someone unvetted is coming into their home — there, specifics earn their length.

Everything else for plumbers

Tagline for other trades

All 49 trades →