Homepage headline examples for landscapers
The headline is read in about a second, usually by someone who arrived from a search. It should confirm they are in the right place.
Ten of them follow, written for landscapers rather than filled in from a template. Your customer is a homeowner looking at a garden they do not enjoy, and what they are weighing up before they get in touch is spending thousands on a garden that looks tired in two seasons.
Service plus place
Garden design and planting in [your town]
Use this as the safe default. It says what and where, which is what people searched for.
The outcome
[The problem], sorted — usually within the week
Use this when the result is more compelling than the service name.
Answers the worry
We choose plants for your soil and your zone
Use this when the whole market has a trust problem.
Speaks to the customer
For a homeowner looking at a garden they do not enjoy
Use this where naming who it is for filters better than naming what it is.
Credential-led
Landscapers in [your town] — fully insured
Use this where the licence is the first thing people look for.
The question they typed
Need a landscaper in [your town]?
Use this to mirror the search that brought them here.
The standard
Designing for year three, not for the photo on handover day
Use this if your differentiator is strong enough to lead with.
Plain and unglamorous
Landscapers who turn up and charge what they quoted
Use this when your market distrusts polish.
Specialist
Just garden design and planting. Nothing else.
Use this if you have narrowed and want the right people only.
With the next step in it
Plan your garden — we walk the site, test the drainage and talk about how you use the space
Use this where the headline sits right on top of the button.
Writing for landscapers: what actually matters
What should a landscaper’s website say that a generic one does not?
Three things, in this order. That you are fully insured. That you understand the thing people are actually worried about, which for landscapers is spending thousands on a garden that looks tired in two seasons. And what happens next: we walk the site, test the drainage and talk about how you use the space. Everything else on the page is decoration by comparison.
What does a homeowner looking at a garden they do not enjoy check first?
The credential, then the proof. For landscapers it sounds like this. We choose plants for your soil and your zone. We sort the drainage before anything is planted. We can show you gardens we planted years ago. Put at least one of those above the fold rather than on a separate page nobody opens.
What is the most common mistake on a landscaper’s website?
Writing about the business instead of the customer. "We have been established since 1998" answers a question nobody asked. "We walk the site, test the drainage and talk about how you use the space" answers the one they are actually holding. If you only fix one thing, fix that.
How long should the copy be?
Shorter than you think, except where trust is being built. An About page of 120 well-chosen words beats 500 vague ones. The exception is anything explaining spending thousands on a garden that looks tired in two seasons — there, specifics earn their length.
Everything else for landscapers
Homepage headline for other trades
- Plumber
- Electrician
- HVAC Technician
- Roofer
- Carpenter
- Painter
- Handyman
- Therapist
- Chiropractor
- Massage Therapist
- Personal Trainer
- Dentist